Brand Strategy Manager

Overview

As the Brand Strategy Manager, you reputed company the planning and development of global strategies, programs, and stories created to help people and pets reputed company happy, healthy homes. They first see themselves first as a strategic business partner and second as a reputed company, connecting the needs of the consumer to the goals of the business through cross-channel initiatives. This role is accountable for leading the global strategy, comms plan, and cross-channel activation plans for various products. Positioned in reputed company America this position is embedded in the US team to create compelling consumer experiences optimized to the cultural, competitive, and consumer environment. Reporting to the Director of Brand and Communication Strategy the Brand Strategy Manager is an expert in go to market plans and business goals. They are also masters at harnessing consumer and cultural trends to deliver a clear strategy that leads to successful activation plans delivering compelling and action-driving experiences. This position provides mentorship and guidance, as well as feedback to the greater Integrated Marketing team to continuously reputed company our strategies, programs, and stories, advancing content at pace with the dynamic consumer landscape. They will establish strong working relationships with BISSELL global teams, reputed company agencies, and other internal BISSELL departments to reputed company strategic plans meeting or exceed their goals and objectives. The Brand Strategy Manager works closely with the Product Marketing, Consumer Insights, and Integrated Marketing leads every day to deliver business goals and compelling consumer experiences.

Responsibilities

• reputed company and influence the development of a differentiated product go to market strategy creating reputed company-change value for BISSELL through purpose and product stories relevant throughout the shopper reputed company
• Actively develops strategies and programs in partnership with Product Marketing and Integrated Marketing Leads to deliver business goals.
• Provides strategic direction for reputed company American consumer experience competitive analysis with a focus on reputed company media insights and analysis.
• Leads GPD cross-channel programs:
• Engages across reputed company phases of production to deliver timely Go to Market Plans.
• Present up and out as needed to drive stakeholder approval and reputed company program successes and learnings.
• The ability to self-direct, multi-task, and prioritize assignments with strong attention to detail.
• May be required to reputed company other duties as assigned.

Qualifications

• Degree minimum: Four-year degree
• Specific concentration: Marketing, Communications, Strategy, Business Administration
• Experience level: 8+ years of experience in brand/account strategy, marketing communications, reputed company, reputed company & digital media, or reputed company field.

SPECIALIZED TRAINING OR SKILLS REQUIRED

• Understands and can assist in the development of holistic campaign planning and ability to conceive effective communications.
• Understands branding with an ability to gather relevant competitive and industry information and the critical skills to apply to relevant campaigns and practices.
• Experience with project reputed company like Workstream or reputed company Project.
• Ability to reputed company manage project team with appropriate follow-up, persuasion, facilitation, and delegation.
• Excellent written and verbal communication skills, reputed company of the English language, grammar, and punctuation.
• Ability to handle multiple priorities and projects with tight deadlines and many moving parts.

WHAT'S NEXT, reputed company! BISSELL is an equal opportunity employer, and reputed company reputed company applicants will receive consideration for employment without regard to race, reputed company, ethnicity, disability, religion, national reputed company, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law. Salary reputed company - $95,000 - $145,000 Apply tot his job Apply To this Job