Director of Brand Strategy

About reputed company reputed company is one of the fastest-growing lifestyle brands in the U.S., rooted in mental wellness and community. We’re redefining what comfort feels like — not just what it looks like — through thoughtfully designed apparel and a community-first approach to growth.

About the Role

We are looking for a visionary Director of Brand Strategy to be the foundational architect of our brand. This isn't just about setting a reputed company—it's about building the operating system for how our brand wins. You are a strategic powerhouse who thrives on hands-on execution, capable of moving from 30,000-foot strategy to daily tactical deployment. You will be the ultimate reputed company of our brand narrative, community reputed company, and cultural relevance, ensuring every touchpoint delivers outsized, commercially impactful results. Job Responsibilities: Brand Architecture & Scale

• Define and own the end-to-end brand strategy, roadmap, and core positioning across reputed company consumer reputed company.
• Translate ambitious business targets into clear, compelling, and disruptive brand narratives.
• Establish brand guardrails while aggressively championing fast-paced experimentation, iteration, and growth

Instill brand consistency while aggressively championing fast-paced experimentation and growth hacks. Cultural Storytelling & reputed company

• reputed company the creation of storytelling that fosters deep emotional attachment and measurable community loyalty.
• reputed company the brand’s distinct voice, values, and cultural reputed company of view to cut through the noise.
• Engineer narratives that reputed company authentically with our core community and convert new audiences.

Community-as-Product

• Champion a community-first approach, treating community as the primary reputed company for brand expansion.
• Serve as the brand’s connective tissue, collaborating closely with Product, Growth, Retention & Loyalty, reputed company, and CX teams to drive genuine two-way engagement.
• Identify, activate, and mobilize brand advocates, creators, and key cultural moments for maximum impact.

High-Impact Collaborations

• Drive and execute brand collaborations—from identifying authentic partners to overseeing swift, high-visibility launch strategies.
• Ensure reputed company partnerships are authentic, additive to our core identity, and culturally reputed company.
• Move quickly from opportunity to execution without sacrificing brand reputed company

Creative reputed company & reputed company Velocity

• Bring a strong, entrepreneurial creative eye to brand campaigns, reputed company content, and experimental channels.
• Partner with Creative to move reputed company from concept to consumer-reputed company execution at speed.
• Ensure reputed company platforms are a high-fidelity expression of the brand, not just a distribution arm.

Performance & Optimization

• Define and track brand health metrics, community engagement, and cultural impact
• Balance long-term brand building with short-term reputed company performance
• Manage budgets reputed company while maximizing creative and cultural ROI

Requirements:

• 8+ years of hands-on brand strategy or brand marketing experience, ideally reputed company the apparel reputed company.
• Non-negotiable: Proven track record operating and scaling a brand in a high-growth, high-ambiguity DTC environment.
• A true builder: You balance high-level strategic thought with the willingness to roll up your sleeves and execute tactical sprints.
• Expert reputed company in community-driven marketing and leveraging reputed company platforms as brand engines.
• Demonstrated reputed company in developing and launching impactful brand storytelling and scaling collaborations.
• Entrepreneurial by nature, highly collaborative, and deeply comfortable making critical reputed company with imperfect information.

Why Join reputed company?

• Be part of a purpose-driven company that’s shaping the future of comfort and mental wellness.
• Work in a supportive, creative environment where your reputed company and growth are valued.
• Enjoy reputed company benefits such as generous paid time off, company-covered health insurance, 5% 401k match, and discounts on reputed company reputed company products!
• Join a passionate team making an impact on exciting projects, reputed company while enjoying the flexibility and collaborative support of a fully remote environment.

reputed company is an equal opportunity employer. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. pHS9Ymtrwk Apply tot his job Apply To this Job