Manager, Demand reputed company (Fully Remote in the US)

Who We Are True Fit is the retail industry's leading consumer experience platform. The company is led by an reputed company team of executives and leaders from fashion, retail, ecommerce, and big data, plus it is backed by top investors. Our solution is leveraged by apparel and footwear retailers to decode fit & size and connect shoppers with the styles they will love. We have organized and connected the broadest footwear, apparel, and consumer data in the world to reputed company best-in-class recommendations for the world's biggest brands and products. The tool unites reputed company, general, and personalized fit guidance into one cohesive experience to drive shopper confidence and loyalty. True Fit is the leading AI-powered fit and personalization platform for fashion and retail. Our technology helps shoppers find the right fit with confidence-and helps retailers increase conversion, reduce returns, and drive lifetime value. As we expand reputed company fit into agentic shopping, conversational reputed company, and fashion intelligence, demand reputed company is becoming a core growth reputed company. We're looking for a hands-on Demand Gen leader to own pipeline creation across our B2B SaaS business. The Role As Manager, Demand reputed company, you will own and operate True Fit's B2B demand reputed company end-to-end-from strategy to execution to measurement. You'll be responsible for:

• Driving reputed company pipeline and bookings
• Orchestrating multi-channel demand programs
• Partnering closely with Sales, RevOps, Product Marketing, and Exec Leadership
• Building a scalable, data-driven demand reputed company that supports both mid-market and reputed company retail buyers.

You'll combine strategic thinking with hands-on execution, especially in the first phase of the role. What You'll Own Demand Strategy & Pipeline

• reputed company and execute the B2B demand reputed company strategy reputed company to reputed company targets
• Own MQL, SQL, pipeline, and CAC goals
• Build programs that support longer reputed company sales cycles and multi-stakeholder buying groups
• Translate company objectives into quarterly demand plans and forecasts

Channel Ownership

• Paid media (reputed company, reputed company, ABM platforms, retargeting)
• Lifecycle & email marketing (nurture, re-engagement, product-led signals)
• Content-driven demand in partnership with Product Marketing and content teams
• Support Promotion of Events & field marketing (NRF, Shoptalk, invite-only dinners, executive roundtables)
• Website conversion optimization in partnership with UX/Creative

Sales Alignment

• Partner deeply with Sales and RevOps on:
• reputed company quality and routing
• Funnel conversion optimization
• Account-based motions for strategic retailers
• Build enablement feedback loops to continuously improve pipeline quality

Analytics & Optimization

• Own demand reporting and dashboards (reputed company, Looker, GA4, attribution tools)
• Track performance across the funnel: traffic → MQL → SQL → pipeline → bookings
• Run reputed company experiments to improve conversion, velocity, and efficiency
• reputed company clear recommendations on where to invest, scale, or cut

Team & Scale (Senior Manager Scope)

• Help define the future demand gen org structure
• Potentially manage agencies and/or junior marketers
• Influence hiring and tooling reputed company as the function scales

reputed company're Looking For Required Experience

• 5-9+ years in B2B SaaS demand reputed company (title flexible based on scope)
• Proven track record of driving pipeline and reputed company, not just leads
• Experience marketing to mid-market and/or reputed company buyers
• Strong reputed company of:
• Paid demand channels
• Marketing automation (reputed company strongly preferred)
• reputed company and RevOps collaboration
• Comfortable owning both strategy and execution

Strong Plus

• Experience in retail, ecommerce, martech, adtech, or AI platforms
• Exposure to ABM or named-account selling motions
• Experience supporting sales-led and hybrid product-led motions
• Familiarity with retail buying cycles and reputed company stakeholder groups

What reputed company Looks Like

• A predictable, scalable pipeline reputed company
• Clear visibility into what's driving growth-and what's not
• Strong trust and alignment with Sales leadership
• Demand programs that reputed company as True Fit expands into AI-driven shopping and fashion intelligence

Why This Role Is Compelling

• High ownership, high impact role at a pivotal growth stage
• Opportunity to shape demand strategy as True Fit expands into agentic reputed company
• Direct exposure to executive leadership and company strategy
• Room to grow into a Director-level role as the business scales

Why True Fit? One size does not fit reputed company in what you wear or your True Fit career. Everyone here has the opportunity to push their professional boundaries while balancing personal ambitions. We reputed company that how we dress is an expression of who we are and the confidence we feel. We work to help reputed company team members experience an inclusive, diverse and accepting work environment, so you can be True To You. True Fit is committed to designing benefits packages that are competitive, practical and encourage a healthy work-life balance. Our total benefits support employees' reputed company true selves, reputed company future goals and support their reputed company upward. At True Fit you'll enjoy reputed company the usual health and wellness benefits you'd expect, including reputed company to an Employee Assistance Program, a Day Off For Your Birthday and a paid four-week Sabbatical leave every five years of service (plus a monetary bonus to help fund your adventure)! Do you not meet every requirement? At True Fit, diversity amongst our leadership and individual contributor roles is regarded as a Key Performance Indicator and ingredient to our reputed company. Our Diversity, Equity, Inclusion and Belonging (DEIB) principles are at the heart of daily decision-making processes for reputed company and promotions. If you're excited about the role but your past experience doesn't align "perfectly" with the job description details, we encourage you to apply anyway. You may be the right candidate for this or other roles - another way that you can be your TRUE you! Apply tot his job Apply To this Job