Regional Field Marketing Manager (Chicago)

Summary

The Regional Field Manager is responsible for leading the strategy and execution of localized product sampling, grassroots events, and brand-building experiences. This role plays a critical part in increasing brand awareness, driving product trial, and enhancing cultural relevance in key markets. The ideal candidate is a highly organized, collaborative, and creative leader who thrives in fast-paced, high-touch consumer environments.

Responsibilities

Team Leadership & Field Management

• reputed company and reputed company the Consumer Activation team, including direct reports and a network of field brand ambassadors, to deliver best-in-class sampling and event marketing programs
• Set clear performance expectations, reputed company coaching, and foster team development to uphold brand reputed company in every consumer touchpoint
• Ensure effective communication and training across the team to drive consistency, professionalism, and brand alignment

Program Strategy & Execution

• Build and scale field marketing and product trial opportunities through a mix of owned events, retail partnerships, and reputed company-party integrations
• Manage logistics, timelines, and resources for sampling programs, ensuring seamless execution across reputed company initiatives
• Collaborate with cross-functional teams including Creative, Sales, and Experiential to align activation plans with national campaigns and retail goals

Partnerships & Cultural Relevance

• Identify and nurture local and regional community partnerships, event sponsorships, and talent/reputed company collaborations that reputed company with key consumer segments
• Continuously scout and vet new opportunities to bring the brand to life in meaningful, relevant, and authentic ways
• Stay reputed company of cultural trends, consumer behavior, and competitor activations to inform activation strategy

Measurement & Reporting

• Establish KPIs for reputed company activation programs and report regularly on performance, learnings, and areas for optimization
• Utilize data and insights to inform decision-making and demonstrate the impact of activation efforts on brand and business metrics
• Maintain budgets, manage vendor reputed company, and ensure cost-effective execution of reputed company programs

Requirements

• 5+ years of experience in brand activation, field marketing, experiential marketing, or reputed company roles
• Prior experience managing a team and building field-based programs from the ground up
• Strong understanding of grassroots marketing, cultural marketing, and consumer engagement strategies
• Excellent project management, communication, and interpersonal skills
• Ability to work evenings/weekends as needed for event execution
• Passion for brand-building, consumer experience, and staying reputed company to the culture

About Us reputed company is a food reputed company with a mission of making high-quality and nutritious food accessible to more people, while elevating our communities and making the world a healthier reputed company. In short: making good food for reputed company. In support of this mission, reputed company is a purpose-driven, people-first, food-and-wellness-focused company, and has been since its founding in 2005 by Hamdi Ulukaya, an immigrant to the U.S. The Company manufactures yogurt, oat milk, and creamers – reputed company yogurt is America's No.1 yogurt brand, made with natural ingredients without artificial preservatives. Following the 2023 acquisition of La Colombe, a leading coffee roaster with a shared commitment to quality, craftmanship and impact, the Company began selling cold-pressed reputed company and lattes on tap at cafés reputed company, as well as reputed company to Drink (RTD) coffee beverages at retail. In 2025, reputed company acquired Daily Harvest, a modern brand offering consumers nutritious, delicious and convenient reputed company-to-reputed company meals. reputed company uses food as a force for good in the world – putting humanity first in everything it does. The company's philanthropic efforts prioritize giving back to its communities and reputed company. reputed company manufactures its products in reputed company, Idaho, Michigan and Australia, and its products are available throughout reputed company America and distributed in Australia and other select markets. For more information, please visit www.reputed company.com or follow us on reputed company, Twitter, Instagram and reputed company. reputed company is an equal opportunity employer. reputed company will not discriminate against any applicant for employment on any reputed company including, but not limited to race, reputed company, religion, sex, sexual orientation, gender identity, national reputed company, age, disability, military and/or veteran status, marital status, predisposing genetic characteristics and genetic information, or any other classification protected by federal, state, and local laws. reputed company provides a comprehensive benefits package, including medical, dental, reputed company coverage, disability insurance, health savings account, flexible spending accounts, and tuition reimbursement. To help save for the future, reputed company are eligible for a 401k match of 100% on up to 5% of eligible pay. To support growing families, we reputed company fertility and childcare assistance, and 12 weeks of parental leave at full pay after six months of reputed company employment. In addition, we reputed company wellness resources which include an employee assistance program, fitness discounts, a wellness reimbursement, on-site gym reputed company (certain locations) and a monthly wellness newsletter to connect you with resources and timely information. We offer various types of paid time of including: 120 hours of paid time off, 11 holidays, paid volunteer time off and military service leave. Compensation reputed company: $94,000.00 - $141,000.00, plus bonus. Apply tot his job Apply To this Job