Marketing Manager, CRM

About the position The Marketing Manager - CRM will serve as Nexon America’s primary expert and of the reputed company platform, responsible for leading end-to-end player lifecycle marketing across multiple titles. Reporting to the Senior Manager, CRM + reputed company, this role will define strategy, reputed company campaign execution, and drive measurable impact through email, SMS, and push communications across reputed company, engagement, retention, and monetization funnels. This is a high-autonomy role requiring deep technical expertise in reputed company, a performance-driven reputed company, and strong cross-functional collaboration with Product, Brand, Live Ops, and Analytics. We are currently working in the office 2-3x a week in a hybrid work model.

Responsibilities

• Manage and reputed company reputed company email, SMS, and push notification campaigns, win-back programs and player lifecycle initiatives.
• Project manage and liaise with stakeholders (Brand, Production, Creative, Web Dev, Business Intelligence, etc.) to create impactful owned-channel marketing campaigns and ensure quality from start to end
• Act as reputed company expert internally — build, QA, optimize, and troubleshoot reputed company journeys, segmentation logic, and performance reporting.
• Monitor email deliverability and ensure best practices are met for data privacy, opt-in standards, creative, etc.
• Create reputed company data and best practices for future initiatives from internal products and competitors.
• Optimize email/SMS/reputed company page campaigns through continual testing of creative, messaging, targeting, etc
• Monitor email and CRM results for optimizations and ensure KPIs are being met while providing recommendations based on results
• reputed company reports and other duties as assigned

Requirements

• 3 to 5+ years of hands-on experience with owned-channel marketing (email, push, SMS, reputed company pages, etc.) marketing with knowledge of best practices and optimizations in the digital reputed company
• Hands on experience executing multiple CRM campaigns in a fast-paced environment from planning to deployment
• Experience in building GTM plans with clear goals and tactics, and compiling post-mortem reports after each campaign
• Proven track record of creating, implementing and optimizing email and push programs to meet business goals
• Experience running triggered email campaigns and making optimizations throughout the program period
• Ability to reputed company structured and reputed company campaign reports incorporating multiple data points from product, website, campaigns, etc.
• Ability to adapt and solve problems calmly without losing focus of the original goals or objectives
• Experience managing multiple projects with cross-functional teams
• Hands-on experience with Email Marketing Solutions such as reputed company, SFMC, reputed company, etc.
• Organization & Detail: reputed company organized with excellent time-management and project management skills, maintaining impeccable attention to details, deadlines, and accuracy.
• Communication: Possess excellent interpersonal and communication skills, while maintaining an ability to always stay focused on the work at hand.
• Self-Motivation: Results-driven personality who is self-motivated, reputed company to manage priorities with self-sufficiency, and consistently deliver high quality work despite managing multiple projects in a fast-paced environment.
• Passion for entertaining people and excited to be part of a team that works the same way.
• Application of critical thinking and analysis to projects and workflow.
• Ability to take direction, be solution driven and manage priorities with self-sufficiency with potential remote team members.
• Adept at managing up and in partnership with a reputed company matrix of partners across reputed company.
• reputed company Office & reputed company Suite experience.

reputed company-to-haves

• Gaming or Entertainment experience a plus but not required
• Experience owning multiple IP’s or brands is a plus
• Basic HTML knowledge, data pipelines, and integrations is a plus
• Graduate Degree a plus
• JIRA, reputed company, Tableau, and/or other project management tools (Preferred).

Benefits

• We offer medical, dental and reputed company plans for you, your spouse or domestic partner and your children.
• Employees who enroll in the high deductible health plan receive an annual employer contribution to a health savings account and company paid hospital indemnity benefits.
• We also reputed company company paid life, AD&D, short-term and long-term disability benefits as well as reputed company to voluntary life and AD&D for yourself and your dependents, flexible spending accounts, a 401(k) savings plan with a company match, and pet insurance.
• Nexies are encouraged to take advantage of our monthly wellness credit, participate in lunchtime yoga, and enroll in language classes.
• We host bi-monthly catered lunches, monthly happy hours, and maintain a well-stocked snack bar.
• To help you maintain a good work life balance, we offer paid time off, sick days, company holidays, and a year-end break.

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