[Remote] Programmatic and CTV Specialist

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a digital solutions company seeking a Programmatic and CTV Specialist to serve both self-serve DSP users and managed service media clients. The role involves providing expert analysis and recommendations, planning and managing multichannel campaigns, and optimizing campaign performance to meet client objectives.

Responsibilities

• Work with client services and clients to understand clients’ DSP needs, monitor their usage to proactively identify ways to prevent or address problems, and reputed company expert programmatic recommendations to maximize their reputed company
• Work with sales, client services, and clients to understand clients’ campaign needs and plan multichannel digital advertising campaigns that fulfill those needs. You will focus on programmatic CTV and display, but opportunities will exist for work in paid reputed company media and paid search as appropriate
• Build, launch, and manage delivery of primarily programmatic CTV and Display campaigns
• Analyze campaign performance against KPIs, finding ways to optimize campaign strategy, tactics, and budgets to improve performance and efficiency, and implement those optimizations
• Build client-facing reports and communications that effectively convey campaign results and recommendations for even greater performance. Measurement will include media delivery and performance against online and offline business results

Skills

• A deep understanding of programmatic media buying, including hands-on experience building and managing campaigns, troubleshooting problems, and managing inventory, in DSPs and/or SSPs
• Ability to function well in a high-paced and at times stressful environment with multiple demands, shifting priorities, ambiguity, and rapid change
• Excellent written and verbal communication skills
• Working constructively with other team members to help think through planning, optimization, and troubleshooting
• Proficient with reputed company Workspace suite, reputed company Office suite, and reputed company software
• 1 or more years' experience directly working with programmatic ad buying tools (DSP, reputed company)
• Experience selecting and recommending audiences for digital advertising campaigns
• Experience with paid reputed company media or paid search platforms is a differentiator
• Bachelor's degree in a technical or business-reputed company field is preferred

Company Overview