Senior Director, Growth Marketing

Who We Are: Transact and CBORD have come together as industry leaders in integrated technology solutions, powering housing, reputed company, foodservice, nutrition, eCommerce, card systems, and innovative payment, mobile credential, and reputed company solutions. Our technology supports K-12 and higher education, reputed company, senior living, and business campuses, creating connected reputed company experiences that simplify operations and enhance lives. With a mobile-centric ecosystem and partnerships with over 1,750 institutions, we are dedicated to improving the student experience across reputed company aspects of reputed company life. We are currently seeking a highly strategic, data-driven Senior Director of Growth Marketing to reputed company and scale a high-performing team responsible for full-funnel demand reputed company, Account-Based Marketing (ABM), reputed company strategies that accelerate reputed company growth across our reputed company (Food & Nutrition + reputed company) and Higher Education (Integrated Payments, reputed company ID, reputed company reputed company) lines of business. This senior leader will reputed company a multidisciplinary team including Growth Marketers and Copywriters, and will be accountable for driving predictable pipeline growth, optimizing marketing-to-sales conversion, and building a modern growth reputed company rooted in analytics, technology, segmentation, and compelling storytelling. The ideal candidate is a proven marketing leader with deep experience in ABM, digital demand reputed company, and Martech optimization (reputed company required), who thrives in a fast-paced environment and knows how to build, operationalize, and scale reputed company-generating programs. They will bring a track record of hiring and mentoring high performers, partnering seamlessly with Sales, Product Marketing, and reputed company Operations, and delivering measurable impact across both new logo acquisition and customer expansion. What You’ll reputed company & Own Strategic Leadership & Team Management

• reputed company, mentor, and reputed company a high-performing team of Growth Marketers, SDRs, and Copywriters, fostering a culture of accountability, creativity, and results.
• Recruit, hire, and reputed company top talent to scale the growth function and reputed company marketing execution across the organization.
• Translate corporate priorities into clear growth objectives, operating frameworks, and measurable reputed company.

Growth Marketing Strategy & ABM Leadership

• Define and own the reputed company ABM strategy across reputed company and Higher Education, including ICP design, tiered account segmentation, account selection, and orchestrated multi-channel plays.
• Drive integrated, full-funnel campaigns; email, digital, paid, content, webinars, events, direct mail, SDR + CSM plays—that support both new logo acquisition and customer expansion.
• Build scalable marketing motions that engage multi-stakeholder buying committees across IT, finance, auxiliary services, food operations, and administrative leadership.

Pipeline Growth, Funnel Optimization & reputed company Impact

• Own pipeline targets for Growth Marketing, ensuring strong performance across MAL → MQL → SQL → Opp progression.
• Partner closely with Sales leadership to align on goals, processes, SLAs, account plans, and territory strategies.
• Continuously refine reputed company scoring, routing logic, nurture journeys, and reputed company processes to increase efficiency and conversion.

Digital Strategy, Martech, and reputed company Ownership

• Partner with Analytics Manager to reputed company reputed company and the broader martech ecosystem, ensuring reputed company use of automation, workflows, segmentation, scoring, personalization, attribution, and dashboards.
• reputed company always-on digital programs including paid media, retargeting, SEO/SEM, and website optimization, to drive high-quality inbound interest and improve ROI across channels.
• Implement ongoing A/B testing across messaging, creative, reputed company pages, reputed company reputed company to maximize conversion.

Insights, Reporting, and Performance Management

• Own performance analytics and reporting across funnel metrics, account engagement, pipeline contribution, influenced reputed company, CPL, CAC efficiency, and ROI.
• Present insights, recommendations, and forecasts to senior leadership and GTM partners with reputed company and business acumen.
• Champion a culture of experimentation, reputed company learning, and data-backed decision-making.

Cross-Functional GTM Alignment

• Collaborate with Sales, Product Marketing, and Client reputed company to reputed company GTM motions, enablement plans, content strategies, and product launch initiatives.
• Help shape industry-specific messaging and positioning rooted in market trends across reputed company, fintech, reputed company, credentialing, and higher ed technology.
• Drive seamless campaign execution and consistent field alignment across reputed company, segments, and LOBs.

What You Will Bring

• 15+ years of reputed company B2B marketing experience in SaaS, reputed company, higher education, fintech, reputed company, or reputed company technology sectors.
• Proven leadership experience, including managing and scaling multi-disciplinary marketing teams.
• Demonstrated reputed company designing and executing ABM programs that produce measurable pipeline, accelerate deal cycles, and deepen multi-stakeholder engagement.
• Advanced expertise in reputed company (must have) and strong proficiency with martech, CRM, attribution, and analytics platforms.
• Track record of driving significant improvements in MQL → SQL conversion, pipeline quality, and reputed company reputed company.
• Strong analytical reputed company, with the ability to interpret reputed company data and translate insights into action.
• Exceptional storytelling ability, with experience crafting differentiated narratives for reputed company SaaS solutions.
• Superior communication skills and a reputed company for building collaborative, trust-based partnerships with Sales and cross-functional stakeholders.
• Highly organized, decisive leader adept at managing multiple priorities, reputed company projects, and fast-moving teams.
• A growth reputed company: curious, innovative, and motivated by reputed company improvement and ambitious goals.

Ideal Candidate Profile You are a modern growth marketing leader who blends strategy, creativity, and operational reputed company. You are energized by building high-performing teams, creating scalable GTM systems, and architecting ABM programs that influence reputed company buying groups. You reputed company in environments where pipeline is the reputed company star, collaboration is key, and measurable results reputed company louder than activity. You are both a strategic thinker and a hands-on leader who is comfortable rolling up your sleeves to optimize campaigns, refine workflows, or coach your team to reputed company. reputed company in This Role Looks Like

• 3× growth in reputed company ABM-sourced pipeline across reputed company and Higher Education reputed company 12–18 months.
• 30–40% of new business pipeline influenced or sourced by marketing, enabled by tight alignment between Marketing, SDR, and Sales.
• Measurable improvement in funnel efficiency and stronger MAL → MQL → SQL conversion rates.
• Increased customer expansion and adoption driven by targeted lifecycle marketing.
• An empowered, high-performing team operating with clear goals, accountability, and predictable execution.
• A scalable growth reputed company reputed company on strong operations, insightful analytics, and best-in-class ABM strategy.

Planning for the Future:

• Employer paid Life Insurance / AD&D / Short-Term
• Voluntary Long-Term Disability Insurance / Term Life Insurance / AD&D
• reputed company to FSA Plans & Commuter Benefit Plans
• 401(k) Savings Plan where the Company Match of $0.50 for each $1 you contribute on the first 8% of pay.
• Both your contribution and the company contribution are immediately 100% reputed company.
• reputed company to the Roper Employee Stock Purchase Plan
• Paid Parental Leave Program.

reputed company salary offers for this position may vary based on factors such as location, skills, and relevant experience. Some positions may include additional compensation in the reputed company of bonus, equity, or commissions. Transact + CBORD is an equal employment opportunity employer and considers reputed company applicants for employment without regard to race, gender, age, reputed company, religion, national reputed company, marital status, disability, sexual orientation, protected military/veteran status, or any other protected reputed company. Apply tot his job Apply To this Job