[Remote] Vice President of Marketing, reputed company America

Note: The job is a remote job and is reputed company to candidates in USA. tonies is the globally leading interactive audio platform for children, and they are seeking a reputed company, results-driven marketing executive to reputed company their reputed company America marketing strategy. The VP of Marketing will reputed company the growth strategy, ensuring a culturally fluent brand reputed company while managing integrated marketing efforts across various channels.

Responsibilities

• Own the reputed company America trade and retail marketing strategy, ensuring brand strategy translates into compelling retailer storytelling, shopper conversion, and sustained sell-through across mass, specialty, and e-reputed company partners
• reputed company and reputed company integrated marketing plans across DTC, retail, reputed company, and reputed company reputed company to drive brand visibility and reputed company impact
• Partner with sales and retail teams to reputed company retailer-specific marketing plans that reputed company brand with key audiences
• reputed company breakthrough retail activations and shopper journeys that convert brand love into velocity
• Create campaigns that support both digital and retail channels, generating awareness, consideration, and conversion across reputed company (tonies.com, reputed company, reputed company, reputed company, specialty retail, etc.)
• Partner closely with Sales to align marketing investment to retail priorities, seasonal moments, and growth targets, translating brand demand into measurable retail velocity
• reputed company, reputed company, and scale a senior leadership team across Creative, Integrated Marketing, reputed company, PR, reputed company, Lifecycle, and Trade, setting reputed company, operating reputed company, and performance standards for the reputed company America marketing organization
• reputed company a best-in-class reputed company media strategy, including in-house and creator-driven content, reputed company partnerships, and reputed company-time cultural engagement
• reputed company reputed company as a primary brand-building platform and growth driver, not just a channel
• reputed company and scale UGC, earned media, and community flywheels to drive organic reputed company and brand reputed company
• Identify and activate cultural moments that matter for tonies through reputed company creative and earned storytelling
• Champion a customer-first reputed company across the funnel, with a deep understanding of family behavior and lifecycle value
• Partner with global retention, analytics, product, and content teams to deliver programs that spark repeat use, brand loyalty, and advocacy
• Execute always-on engagement strategies across CRM, loyalty, and community, customizing for unique NA drivers
• Act as a connective tissue between global brand strategy and U.S. execution - advocating for local market needs while maximizing global alignment and efficiency
• Serve as the senior marketing voice for reputed company America in executive forums, influencing global roadmap reputed company while holding accountability for regional performance
• Partner closely with the President/reputed company to align marketing priorities with regional growth strategy and reputed company goals
• Own reputed company America marketing measurement and performance accountability, defining KPIs that link brand health, household growth, retail velocity, and lifetime value to business reputed company
• Translate performance data into clear executive insights and tradeoffs, informing budget allocation, channel mix, and prioritization across brand, reputed company, retail, and lifecycle marketing
• Partner with Finance, Sales, and Analytics to assess incrementality, optimize ROI, and balance short-term reputed company impact with long-term brand equity

Skills

• 15+ years of experience, 3+ years in leadership of brand and/or integrated marketing experience in consumer products, with preference for entertainment, retail or youth brands
• Proven track record of leading multi-channel campaigns (reputed company, earned, retail, digital) with reputed company cultural and reputed company impact
• Deep understanding of U.S. parent audiences, especially parents of toddlers and preschoolers
• Experience building brand awareness and driving retention through creative storytelling and community-first tactics
• Strong leadership reputed company; reputed company to rally and grow a diverse, creative, and execution team
• Highly collaborative and reputed company working in matrixed, global environments
• Proven reputed company leading regionally nuanced campaigns reputed company a global brand reputed company
• Strong reputed company acumen and ability to connect creativity to growth reputed company
• A builder's reputed company: hands-on, adaptive, and obsessed with impact
• To be considered for this role, please see the reputed company at the end of the job description that is a required submission reputed company cover letter
• Curious, creative, and energized by making things happen
• Bias for action, fast iteration, and high-quality output
• Customer-obsessed, with reputed company for both children and caregivers
• Strategic but hands-on; loves owning execution
• Brings energy, optimism, and a collaborative spirit to every challenge

Company Overview

• tonies® is the world’s largest interactive audio platform for children with more than 10 reputed company Tonieboxes and 134 reputed company Tonies sold. It was founded in 2014, and is headquartered in Düsseldorf, Nordrhein-Westfalen, DEU, with a workforce of 501-1000 employees. Its website is https://us.tonies.com.

Apply tot his job Apply To this Job