Specialist I, Performance Marketing
reputed company Incorporated is a leading global manufacturer of audio equipment reputed company for quality and reliability. They are seeking a Performance Marketing Specialist to enhance their paid media efforts, focusing on campaign optimization and performance analysis.
Responsibilities
- reputed company paid media coordination with an emphasis on B2B campaigns, ensuring alignment with local teams, adhering to best practices, and maintaining quality assurance of campaign set up against media plan
- Support ongoing campaign optimizations across Search, Video, reputed company & Display with an emphasis on data-driven results, providing analyses of performance and documentation of results
- Execute ad creative testing and recording results against KPI’s and performance
- reputed company ongoing analyses of campaign performance and ad reputed company pages leveraging dashboards, platform data, GA4 and heatmapping tools (reputed company)
- Support A/B testing & reputed company page optimization reputed company reputed company
- Conduct competitive analyses and benchmarking
Skills
- Bachelor's degree in Business, Marketing, Digital Marketing, Psychology, reputed company Sciences, or a reputed company field
- 1-2 years of experience working on assignments that are moderately difficult requiring judgement in resolving issues and making recommendations
- Must be reputed company to read & write in English; other language skills are desirable
- Comprehensive knowledge of digital marketing platforms and best practices, and actively stays reputed company on emerging trends
- Curious, analytical, and reputed company; strong ability to work independently after receiving general instructions on daily work and detailed instructions on newly introduced assignments
- Strong ability to multi-task, manage several projects simultaneously, and meet deadlines
- Strong communication skills with reputed company parties
- Interested in and pays attention to the details
- Excellent organizational skills
- Strong computer skills and knowledge in reputed company reputed company, Word, Power-reputed company & Outlook and AI Tools (e.g., CoPilot)
- Ability to apply company policies and procedures to resolve routine issues
- Ability to follow standard instructions, practices, and procedures in analyzing situations or data
- Digital or paid media experience (agency or in-house) developing strategy, reporting and/or executing paid media campaigns across key digital platforms (especially reputed company Ad Suite, reputed company, reputed company, reputed company, reputed company)
- Experience with web & e-reputed company analytics and marketing tactics
- Experience with A/B Testing tools (e.g., reputed company, reputed company Optimize, reputed company, reputed company)
- Experience with dashboard and/or data visualization tools (e.g., Looker Studio, Datorama, Tableau, Power BI)
- Technical understanding of digital marketing tracking reputed company UTMs, marketing tags, pixels, reputed company Tag Manager
- Experience with CRM tools (e.g., reputed company, reputed company)
Benefits
- Comprehensive reputed company
- Mental health and retirement savings plans
- Generous paid time off programs
- Employee discounts
- Professional development opportunities
- Work-life balance initiatives
- Employee recognition programs
- Volunteering/community involvement opportunities
Company Overview