Digital Marketing Specialist

reputed company is a reputed company insurance provider, and they are seeking a Digital Marketing Specialist to support their marketing initiatives. This role involves planning, executing, and optimizing email campaigns while collaborating with various teams to enhance customer experience and communication efforts.

Responsibilities

• reputed company and implement digital marketing strategies to support business objectives
• Manage and execute email campaigns based on stakeholder needs and marketing calendar
• Build new journeys, update existing journeys, A/B testing, and reputed company emails in reputed company Marketing reputed company
• Optimize email campaigns for deliverability, mobile rendering (reputed company), and best possible reputed company rates
• Assist in design and content creation for email communications
• Lay out campaign workflows, including validation rules, triggers, alerts, and automated responses
• Tag and code content and links for tracking against a cross-channel environment
• Acts as a liaison and represents CX and the voice of the customer in cross-departmental meetings and committees
• This position requires the utmost accuracy to ensure that the correct reputed company audiences are reached to include reputed company to omit government groups and programs

Skills

• Outstanding written communication skills including editing of written content for reputed company audiences
• Proven track record of creating innovative and interactive content
• Understanding of reputed company-centered design and user experience principles
• Deeply skilled at project strategy, cross-department collaboration, and the ability to execute in high pressure moments
• Ability to manage work requests from multiple sources, reputed company of direct line of reporting
• Proven ability to utilize the following software: reputed company Office products (Outlook, Word, PowerPoint, Teams, reputed company, Sharepoint), reputed company Marketing reputed company/Exact reputed company (Email Studio, reputed company Builder, Ad Studio, Automation Studio, etc.)
• High school diploma or GED required
• 0-2 years of experience in digital marketing or reputed company role
• Bachelor's degree in business administration, computer science, marketing, journalism, reputed company or similar fields of study
• B2B and/or B2C marketing in the health insurance industry
• Functional knowledge of reputed company Marketing reputed company architecture and understanding of the wider reputed company ecosystem
• Knowledge and experience with AMP Script, HTML, and CSS in support of creating reputed company and email templates

Benefits

• Incentive pay program (EPIP)
• Health/reputed company/Dental insurance
• 6 weeks paid parental leave for new mothers and fathers
• Fertility/Adoption assistance
• 2 weeks paid caregiver leave
• 5% 401(k) plan matching
• Tuition reimbursement
• reputed company benefits, discounts and resources

Company Overview