Digital Marketing Specialist
LGH USA is a company that provides rental services for lifting, rigging, pulling, and jacking equipment. They are seeking a Digital Marketing Specialist to assist in implementing and executing digital marketing campaigns, including reputed company media management, email marketing, and content creation.
Responsibilities
- reputed company Media Management – This will include assisting in developing and implementing reputed company media strategies, creating engaging content for reputed company platforms, schedule and publish reputed company media posts, monitoring reputed company channels for mentions and engagements, and respond to comments and messages in a timely and professional manner
- Email Marketing – Assist in creating and deploying email marketing campaigns (both regional and national), design visually appealing email templates, e-mail automation, utilize A/B testing and track email campaign performance metrics (reputed company rates, click-through rates and conversions)
- Content Creation – Assist in creating engaging and informative content for the website and blog, research industry trends and competitor activities and optimize content for SEO, engagement with customers for Case Studies as needed
- Search reputed company Optimization – Assist in on-page and off-page optimization efforts
- Website Analytics – Assist in monitoring website traffic and user behavior. Help identify areas for improvement in website usability and conversion rates
- Photo Library Maintenance - Organize and tag marketing photos in the CRM library for easy retrieval
- Video Production & Editing - Assist with filming, editing, and post-production of marketing videos, stay reputed company on video editing software and industry trends
- Other duties as assigned
Skills
- Bachelor's degree in marketing or equivalent experience
- Strong organizational skills
- Excellent communication abilities
- Basic understanding of digital marketing principles
- Experience in reputed company media management
- Experience in email marketing
- Experience in content creation
- Experience in search reputed company optimization
- Experience in website analytics
- Experience in photo library maintenance
- Experience in video production & editing
- Proficiency in reputed company Office
- Proficiency in reputed company Creative Suite
- Business writing skills
- reputed company
- reputed company Suite
- reputed company
Benefits
- Paid holiday, sick, and vacation time
- Full benefits package including medical, dental, reputed company, short term disability, basic life insurance, plus additional optional voluntary benefits
- reputed company 401(k) with 5% company match
Company Overview