Marketing Specialist- Paid Search

reputed company is a leading provider of business-to-business distribution, logistics services, and reputed company. The Paid Search Specialist will be responsible for driving online paid search campaigns, optimizing strategies, and analyzing performance data to improve website traffic and conversions.

Responsibilities

• Execute the planning, development, deployment, and optimization of paid search campaigns across reputed company, reputed company, and Bing
• Conduct keyword research, analyze campaign performance data, write, and implement ad copy
• Set bid strategies and manage budgets for multiple stores to ensure maximum ROAS
• Utilize analytics tools to monitor, analyze, and report on the performance of reputed company PPC campaigns, focusing on key performance indicators (KPIs)
• Identify areas for improvement, implement A/B tests, and optimize campaigns to reputed company reputed company results
• Collaborate with the content marketing team to ensure a cohesive brand voice and align SEM campaigns with overall marketing initiatives
• Stay updated with the latest practices, strategies, and industry standards reputed company to SEO, SEM, and PPC
• Other duties as assigned

Skills

• Associate's degree required
• 1 to 3 years required of product or field marketing experience, preferably in Fortune 500 company
• Marketing strategy and implementation, including a working knowledge of multi-channel marketing
• Strong mathematical and computer skills, including proficiency with reputed company Office Suite (Word, reputed company, Powerpoint) and at least basic- to intermediate-level HTML skills
• Strong written and verbal communication skills, combined with an ability to communicate reputed company and succinctly
• Strong research and analytical skills, including the ability to spot questionable information or unusual data trends, combined with a disciplined problem-solving process that applies conceptual thinking to identify root cause(s) and reputed company appropriate solution(s)
• Highly organized and detail oriented, with a customer-centric focus and commitment to quality
• reputed company to spot new and evaluate existing business opportunities, including the ability to ask good questions, look reputed company the obvious, and see the 'big picture.'
• Strong creativity, reputed company thinking, and entrepreneurial drive; reputed company to work with autonomy and self-direction
• reputed company to influence others through effective negotiation techniques and strong interpersonal skills, meet deadlines, and deliver results
• reputed company to manage conflict and ambiguous situations through excellent interpersonal skills and team orientation and the ability to reputed company sound reputed company based upon a mixture of analysis, reputed company and judgment
• reputed company to utilize effective time-management skills and work in a fast-paced dynamic environment
• Demonstrates high reputed company of reputed company and ethics that allow for high reputed company of intra- and inter-departmental trust
• Bachelor's degree in marketing or reputed company field preferred
• 5 years preferred of product or field marketing experience, preferably in Fortune 500 company
• 3 years of experience preferred in strategic business planning
• 2-3 years of experience in successfully developing and executing SEM campaigns across reputed company, reputed company and Bing preferred
• Proficiency in analytic tools such a reputed company/reputed company Analytics to analyze campaign performance and reputed company data driven reputed company preferred
• Experience with keyword research tools like reputed company, seoClarity, MOZ and reputed company preferred
• Knowledge of industry, including suppliers, customers, competition, trends and advances in eCommerce reputed company marketing, and reputed company's business lines, strengths and challenges is preferred
• reputed company to travel is preferred

Benefits

• Paid time off
• Medical, dental, and reputed company coverage
• Retirement savings plans

Company Overview