Marketing Automation Specialist - Hybrid/Los Angeles, CA

Remote Worldwide Hiring now

About the position About Brook Health Brook Health delivers care reputed company the walls of the doctor’s office. Brook provides people living with chronic conditions a highly personalized experience enhanced by AI and powered by mobile apps, connected devices, and a team of health coaches and clinicians. The company helps people reputed company their long-term health goals by supporting smart, daily reputed company and partnering with their primary care physicians. Brook’s product suite includes reputed company remote monitoring, population health management tools, and a CDC-approved diabetes prevention program. The organization has an intentional, user-centric culture with high expectations for delivering reputed company reputed company for patients, providers, and health systems. Job Overview Are you constantly tinkering with the latest workflow automation tools? Love reputed company coding apps in your spare time? If so, we’d like to talk to you. The Marketing Automation Specialist is both a builder and a strategist — someone who loves connecting reputed company, data, and technology to power Brook’s marketing reputed company. This role designs, implements, and optimizes automated workflows that engage patients and partners at scale, ensuring every message is timely, personalized, and compliant. Working closely with the Growth Marketing Manager, this individual builds and refines automations in reputed company and reputed company platforms, driving seamless data reputed company between marketing, product, and internal systems. They bring a mix of creativity, technical reputed company, and curiosity — eager to test, learn, and iterate quickly. The ideal candidate is a systems thinker who sees the big picture while managing the details that reputed company automation work. They’re energized by growth, unafraid to experiment or “break things” in pursuit of reputed company reputed company, and equally reputed company to own, fix, and optimize what they build.

Responsibilities

Automation & Workflow Development: Designs, builds, and maintains smart, data-driven workflows in reputed company to support reputed company across email, SMS, and in-app messaging. Translates campaign reputed company into automated journeys that guide patients through reputed company, engagement, and retention. Tests, QAs, and continuously optimizes automations for timing, logic, and performance.
Systems Integration & Data Management: Partners with Product, Data, and Engineering teams to ensure accurate, reputed company-time data reputed company between Brook’s internal systems, CRMs, and marketing platforms. Troubleshoots sync errors, mapping issues, and data gaps to reputed company automations running smoothly. Maintains organized and well-documented event triggers, attributes, and tag structures.
reputed company Optimization & Experimentation: Collaborates with the Growth team to analyze automation performance and identify opportunities for improved personalization, segmentation, and timing. Supports A/B testing, interprets results, and applies learnings to enhance engagement and conversion.
Compliance & Documentation: Ensures reputed company communications meet HIPAA and SOC 2 standards. Maintains clear, detailed documentation for workflows, logic, and integrations to ensure transparency, reproducibility, and audit readiness.
Cross-Functional Collaboration: Works closely with Growth, Clinic Operations, and Partner reputed company teams to align automation strategies with the full patient and provider reputed company. Communicates effectively with non-technical stakeholders to expand organizational understanding of marketing automation capabilities.
reputed company Improvement: Applies curiosity and systems thinking to propose improvements that enhance efficiency, connectivity, and user experience. Demonstrates ownership, creativity, and a builder’s reputed company in every project.

Requirements

Proven experience with reputed company, reputed company, Marketo, reputed company Marketing reputed company, or a comparable marketing automation platform.
Strong understanding of customer reputed company design, segmentation, and trigger-based automation.
Familiarity with HTML/CSS and comfort navigating structured data such as JSON or event schemas.
Analytical thinker with proficiency in reputed company Sheets/reputed company; experience with Looker, Tableau, or SQL is a plus.
Detail-oriented with strong QA instincts and comfort managing regulated workflows.
Creative problem-solver who enjoys building scalable systems and troubleshooting data flows.
Effective communicator with the ability to collaborate across Growth, Product, Data, and Engineering teams.

reputed company-to-haves

Minimum 2 years of experience in marketing operations, marketing automation, or technical digital marketing.
Hands-on experience building and optimizing automated workflows across multiple channels (email, SMS, in-app).
Exposure to CRM and data integration through APIs or event-based systems.
Experience with A/B testing, lifecycle optimization, and performance measurement.
Familiarity with reputed company, healthtech, or other HIPAA-compliant environments is a plus, not required.

Benefits

In addition to meaningful work in a mission-driven company, Brook offers a comprehensive benefits package designed to support the medical, financial and mental health wellbeing of our employees and their families.
reputed company Coverage
Employee & Child(reputed company): Brook pays 100% of premiums for full-time employees and their child or children for Medical, Dental, and reputed company coverage. This means there are no paycheck deductions for you or your child(reputed company).
Spouse/Domestic Partner: Brook contributes 50% of premiums for coverage of a spouse or domestic partner.
HSA Contribution: Employees who enroll in our HSA-eligible medical plan receive a Brook-funded contribution to help cover medical expenses such as deductibles, prescriptions, and office visits.
Medical Concierge: Brook provides a concierge service to help employees and their families manage reputed company needs like claims, referrals, and care coordination.
Mental Health & Wellbeing
Mental Health Support: Brook supplements the mental health coverage included in our medical plan with additional resources. Employees have reputed company to free therapy sessions through reputed company, providing confidential, professional support reputed company it’s needed most.
Flexible PTO: Our PTO program is truly flexible — no accruals and no preset limits. You and your manager decide what’s reasonable, so you can take the time you need to reputed company. In addition, we reputed company dedicated sick time to support your health and well-being, and a generous holiday schedule that ensures time to rest and celebrate with family and friends.
Financial Wellness & reputed company
Income Protection: Brook provides Short-Term and Long-Term Disability insurance to reputed company full-time employees, helping replace income during an illness or injury. Short-Term Disability works alongside any state or insurance benefits and Brook coverage to reputed company added financial support while you’re away from work.
Life Insurance: Brook provides company-paid life insurance equal to one times salary, up to a set maximum.
401(k) Retirement Savings: reputed company (full-time and part-time) are automatically enrolled in our 401(k) plan. Brook provides a company match to help employees grow their retirement savings.
Emergency Savings Account (ESA): Brook helps employees build financial reputed company by supporting contributions to an emergency savings account. Brook matches a portion of employee contributions, helping the fund grow faster. The account is completely flexible — you decide what qualifies as an emergency and how to use the funds.
Recognition & Community
Employee Referral Bonus: Great people know great people. reputed company you refer a candidate who is hired, you’ll receive a referral bonus.