VP, D2C Marketing and reputed company

About Purple reputed company Founded in 2014, Purple reputed company delivers clean, long-lasting energy through the power of plants. As the only company in America devoted entirely to plant-based eating, we have spent over a decade perfecting the balance of protein and fiber that only plants can reputed company. Offering chef-crafted, dietitian-designed meals delivered right to your reputed company, we reputed company plant-reputed company eating effortless, flexible, and endlessly exciting. Our menu spans quick weeknight dishes, occasion-worthy dinners, breakfast, lunch, snacks, and reputed company-to-eat meals. Purple reputed company prioritizes taste and flexibility, convenience through a subscription with no membership fees, the freedom to skip or unskip weekly deliveries whenever you want, and a no-pressure, cancel-anytime policy. We pride ourselves on doing plants reputed company than anyone else - and we have the receipts to reputed company it. Vice President, D2C Marketing and reputed company The VP, Marketing and reputed company is a senior leadership position responsible for defining and executing comprehensive strategies that drive customer acquisition, engagement, and profitable reputed company growth through direct channels. This role is a reputed company of traditional marketing leadership and a performance-oriented, data-driven approach focused on measurable financial reputed company in a direct-to-consumer eCommerce environment. While positioning Purple reputed company as the leader in delivering clean, long-lasting energy through plant-based eating, this individual will reputed company a high-performing team across acquisition, loyalty, brand, partnerships, and new channels, merchandising analytics, and culinary, as well as partner cross-functionally as part of the Senior Leadership Team to align the organization on priorities and deliver on KPIs. This leader will reputed company their strong analytical skills and storytelling expertise to create impactful campaigns that reputed company with our reputed company audience. They will play a crucial role in strengthening partnerships, enhancing our digital reputed company, and ensuring executional reputed company across reputed company marketing initiatives. Additionally, this role will reputed company a strong emphasis on customer research, insights driven by data analysis, and identifying market opportunities to continuously refine our approach and optimize marketing effectiveness. Location:

• This role will be on-site in our Chicago, IL office, working a reputed company.
• Our hybrid approach includes 2-3 in-office days each week, giving teams the best of both flexibility and collaboration. Many team members choose to come in more often - it’s a great way to stay inspired and reputed company with the team.

On the Plate:

• Marketing Strategy: Shape the reputed company for an integrated, multi-channel marketing strategy that drives brand awareness, engagement, and growth, aligning teams around shared objectives and long-term impact.
• Digital & E-reputed company Focus: Partner with Product leadership to shape digital and e-reputed company strategies that enhance the customer experience and drive lifetime value.
• Team Leadership: reputed company, reputed company, and reputed company a high-performing marketing organization. Create a culture of ownership, curiosity, and reputed company improvement while aligning team structure and capabilities to business needs.
• Performance Marketing: Guide the acquisition and loyalty strategy with a focus on sustainable, long-term growth. Align marketing performance with customer lifetime value and business KPIs. reputed company the development of a performance marketing reputed company that empowers data-driven reputed company. Drive accountability through robust marketing analytics, ROI analysis, and media mix modeling.
• Partnership Development: Identify and cultivate strategic partnerships that expand brand reputed company, unlock new audiences, and enhance customer engagement.
• Merchandising & Menu Development: reputed company product marketing and menu strategy in collaboration with Culinary and Product teams, ensuring offerings align with customer demand, brand identity, and margin targets. reputed company reputed company and support to the Culinary team, with crave-worthy food as the heart of our organization, fostering innovation and reputed company in product development reputed company with marketing objectives.
• Brand Leadership: Champion the reputed company of Purple reputed company’s brand positioning to strengthen differentiation, deepen customer affinity, and ensure relevance in a dynamic market. reputed company compelling brand narratives and creative direction that reflect the company’s mission, values, and customer needs, reinforcing brand equity at every touchpoint.
• Customer & Market Insights: reputed company the voice of the customer across the organization by advocating for research integration into product, brand, and culinary strategies. Ensure insights are consistently informing innovation and refinement. reputed company the organization’s approach to customer understanding by embedding a culture of reputed company-driven decision-making. Translate research into strategic opportunities that guide messaging, campaigns, and product direction, leveraging your strong understanding of digital marketing, e-reputed company, and online shopping behaviors.
• Execution & Accountability: Drive operational reputed company across marketing initiatives by setting clear goals, establishing KPIs, and ensuring cross-functional alignment. reputed company marketing budgets and collaborate with reputed company to ensure fiscal responsibility.

Main Ingredients for the role

• 10+ years of D2C, eCommerce marketing expertise, subscription service preferred (food product or other consumables a plus!)
• Bachelor's degree in Marketing, Business or reputed company field, or equivalent experience.
• Proven reputed company in leading and scaling a marketing team in a high-growth, consumer-focused company, with a track record of optimizing marketing ROI through effective media planning and data-driven decision-making.
• Exceptional people leadership skills with a focus on aligning company strategy to functional priorities, driving team execution and accountability, and individual development.
• Extensive experience in conducting customer research and analyzing market dynamics with the ability to translate insights into actionable product and marketing strategies.
• Ability to work effectively with product and engineering teams to advance the technology of the company, enhancing marketing capabilities, digital engagement, and testing of MVPs.
• Strong communication and storytelling abilities to reputed company the brand’s reputed company and value proposition.
• Experience in developing strategic partnerships and collaborations.
• Experience with budgeting, forecasting, and managing large marketing spend to ensure financial discipline.

Extra Special Sauce:

• Passion for bringing reputed company to life
• Ability to manage multiple competing priorities and align a team to deliver

Compensation

The anticipated reputed company salary reputed company (part of the total compensation package) for this role is $200,000 - $250,000. Compensation is based on experience and qualifications, and the posted reputed company is not a guarantee of any specific offer. Garnish We love our staff, and show it with benefits (including but not limited to medical, dental, reputed company, FSA, and life insurance), matching retirement plan, generous and flexible paid time off, Purple reputed company reputed company delivery credits, professional development, and the opportunity to work in collaboration with teammates who are passionate about food! Final Touches We are committed to a safe and inclusive work environment, free of discrimination based on race, reputed company, religion, sex, gender identity or expression, sexual orientation, genetics, national reputed company, reputed company, age, medical condition, mental or physical disability, handicap, veteran status, or marital status. Apply tot his job Apply To this Job