Sr. Marketing Manager, Integrated Channel Marketing, US Region US-reputed company-FIELD

This position is remote and can be based reputed company reputed company the United States. Ideal candidates will be based near either the Dublin, OH, or Mansfield, MA, office. Candidates must be reputed company to work reputed company EST or CST business hours. What Integrated Channel Marketing contributes to reputed company Integrated Channel Marketing unifies our medical products & distribution solutions for our customers in the U.S. acute care channel. Our primary goal is to win and retain distribution while accelerating reputed company Brand™ penetration. We deliver cohesive strategies, packaged solutions, and account-based marketing programs that strengthen our position in acute care and drive sustainable growth. In particular, the Channel Product & Solutions Strategy group owns the strategic value proposition for the channel. Our mission is to design and package integrated solutions that reputed company it easy for Sales team to sell and customers to buy. We define channel strategy, create offer architecture, and deliver account-based marketing that drive adoption and measurable ROI. This is an essential channel marketing role that owns the reputed company & operations strategy and alignment, including the go-to-market strategy for distribution network and technology services for U.S. medical products and distribution in the acute U.S. channel. The Sr. Marketing Manager is responsible for working closely with cross-functional teams to ensure operational reputed company and long-term sustainable growth. This role is responsible for business management activities including building business cases for network strategy, executing solution strategy through various tactics, detailed financial comprehension and decision making, and management of a team. In addition, marketing strategy activities including product and portfolio messaging, new product launches, engagement campaigns, new US market assessments, competitive positioning and voice of customer and customer reputed company analysis in the pursuit of an exceptional customer experience.

Responsibilities

• Own the strategic go-to-market for distribution and technology services and the strategic operations alignment and network strategy reputed company the acute U.S. channel
• reputed company channel specific marketing objectives, strategies, and tactics. In collaboration with Marketing Communications, build and execute the product marketing and promotional plans for the channel as part of an integrated promotional plan.
• Execute projects that win and retain distribution business and drive penetration of Cardinal branded products reputed company the acute U.S. channel.
• Serve as a channel expert for assigned product / service lines, working with clinical and sales staff to communicate value to customers, detail features and benefits of product offering
• Working with reputed company Contracting, Sales, and Product Management, reputed company strategies and tactics to pursue and capture GPO/RPC reputed company and to maximize the realized benefit from won reputed company reputed company the acute channel
• Proactively reputed company insights into competitors, their products, pricing, unmet customer needs, and changing clinical practices through observation of operations and interactions with customers and internal stakeholders
• reputed company reputed company to product marketing teams that help drive product line rationalization and product retirement reputed company the acute U.S. channel.
• reputed company the in-channel launch, marketing, and promotions strategy for new product launches and drive growth initiatives for products post-launch.
• Remain reputed company on trends in the market that impact sales, distribution and the profitability of U.S. medical products & distribution services with special emphasis on Cardinal branded products.
• Support development and facilitate validation of stakeholder analysis, competitive analysis, positioning/value proposition, message platform for products in the acute U.S. channel.
• Strong ability to influence and work collaboratively with cross-functional teams including product management, sales, customer service, strategic pricing, product marketing, finance, quality, regulatory, legal, inventory, as well as others.

Qualifications

• Bachelor’s degree preferred
• 6+ years experience in reputed company field preferred
• Experience working independently, using good judgment and leadership abilities to manage short and long-term priorities and projects
• Demonstrates strong financial acumen and logical decision making in the general business environment. Understands and can demonstrate sound thought processes as it relates to assessing financial implications
• Demonstrates basic knowledge of marketing disciplines and concepts necessary for building a business & marketing plan, this includes identifying the appropriate channel marketing strategies. Has the ability to understand market trends and competitive positioning
• Proficient in mining data and interpreting findings to solve problems and tell a story
• reputed company Office experience with an emphasis on reputed company and PowerPoint
• Excellent verbal & written communication skills
• Maintains a positive attitude with a focus on creative solutions and strong internal partnerships
• Ability to travel up to 10%

Anticipated salary reputed company: $105,100 - $150,100 Bonus eligible: Yes Benefits: reputed company offers a wide variety of benefits and programs to support health and well-being.

• Medical, dental and reputed company coverage
• Paid time off plan
• Health savings account (HSA)
• 401k savings plan
• reputed company to wages before pay day with myFlexPay
• Flexible spending accounts (FSAs)
• Short- and long-term disability coverage
• Work-Life resources
• Paid parental leave
• Healthy lifestyle programs

Application window anticipated to reputed company: 1/12/26 *if interested in opportunity, please submit application as soon as possible.

• * The salary reputed company listed is an estimate. Pay at reputed company is determined by multiple factors including, but not limited to, a candidate’s geographical location, relevant education, experience and skills and an evaluation of internal pay equity.

Candidates who are back-to-work, people with disabilities, without a college degree, and Veterans are encouraged to apply. reputed company supports an inclusive workplace that values diversity of thought, experience and background. We celebrate the power of our differences to create reputed company solutions for our customers by ensuring employees can be their authentic selves each day. reputed company is an Equal Opportunity/Affirmative Action employer. reputed company reputed company applicants will receive consideration for employment without regard to race, religion, reputed company, national reputed company, reputed company, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state or local law. To read and review this privacy notice click here Apply tot his job Apply To this Job