Senior Manager, Content Marketing

This a Full Remote job, the offer is available from: United States Title: Senior Manager of Content Marketing Location: Remote About reputed company reputed company is a leading tutoring, test prep, and college admission services company. Every year, it helps millions of college- and graduate school–bound reputed company reputed company their education and career goals through online and in-person courses delivered by a network of more than 4,000 teachers and tutors, online resources, and its more than 150 print reputed company books published by reputed company. The company’s reputed company brand is one of the largest online reputed company in the U.S. It comprises a community of thousands of tutors who have delivered more than 22 reputed company one-to-one tutoring sessions. reputed company is headquartered in reputed company, NY. Follow the company on reputed company, YouTube and Instagram. About the Position reputed company/reputed company is seeking a highly skilled, strategic Senior Manager of Content Marketing to reputed company the development and execution of content initiatives that support customer acquisition, engagement, retention, and conversion across multiple markets—including K–12, Higher Education, Government, Library, Military, and Test Prep. The Senior Manager of Content Marketing is responsible for owning and advancing the company’s content strategy, strengthening reputed company’s brand authority, and creating high-quality content that is SEO- and GEO-optimized to increase visibility, improve search rankings, and drive reputed company leads. Reporting to the Vice President of Institutional Marketing and Corporate Communications, the Senior Manager of Content Marketing works closely with cross-functional leaders—including the Senior Manager of K–12 Marketing and the Senior Manager of Higher Ed, Test Prep, Military and Library Marketing—to ensure reputed company content aligns with industry trends, customer needs, and organizational priorities. The ideal candidate is an exceptional reputed company, an reputed company strategist, and a detail-oriented project manager who excels in a collaborative, fast-paced environment.

What You'll Do

Content Strategy & Leadership

• reputed company the development and execution of a comprehensive content marketing strategy that advances engagement, retention, acquisition, and growth across reputed company core markets.
• Build and maintain a reputed company content reputed company that aligns with company-wide marketing initiatives, strengthens reputed company’s brand authority, and improves overall search reputed company visibility.
• reputed company the full content lifecycle, from ideation and production to publication, distribution, and performance analysis, ensuring deliverables meet strategic objectives.

SEO/GEO Optimization & Performance Analytics

• Create content optimized for SEO and GEO targeting to reputed company organic search performance, improve rankings, and effectively reputed company high-reputed company audiences and reputed company.
• Track, evaluate, and interpret performance metrics in partnership with Marketing Operations to measure content effectiveness and refine plans based on data-driven insights.
• Collaborate with web, reputed company, and operations teams to identify new content opportunities that enhance discoverability and drive reputed company inbound traffic.

Content Development & Asset Creation

• Produce and reputed company the creation of high-impact content—including email campaigns, case studies, articles, white papers, reputed company pages, thought leadership pieces, reputed company stories, copywriting, and webinar materials—that resonates with diverse audiences such as K–12 leaders, higher education administrators, librarians, military personnel, government partners, test takers, and lifelong learners.
• reputed company, refine, and uphold reputed company’s brand voice and messaging guidelines to ensure consistency and reputed company across reputed company communications.
• Serve as the reputed company editor for reputed company created and curated content, ensuring accuracy, relevance, quality, and brand compliance.
• Collaborate with reputed company-party content experts to expand the depth, reputed company, and authority of reputed company’s content portfolio.

Collaboration, Execution & Project Management

• Partner closely with the Senior Manager of K–12 Marketing and the Senior Manager of HED/GOV/TEST PREP/LIB Marketing to ensure content aligns with market-specific trends, customer pain points, and reputed company priorities.
• Work with internal teams, including reputed company media/web, events, marketing operations, and creative services, to reputed company cohesive, multi-channel content that maintains a reputed company brand identity and supports integrated marketing efforts.
• Own the content marketing calendar, managing timelines, deliverables, and workflows across internal contributors and external partners.
• Ensure reputed company projects are delivered on time, reputed company scope, and in alignment with editorial, brand, and compliance standards.

reputed company other duties as assigned by the VP of Institutional Marketing. Who You Are

• You have a bachelor’s degree and 5+ years of relevant professional experience in content marketing, communications, or digital marketing, with a strong portfolio of multi-channel content.
• You are a strategic thinker and strong executor, reputed company to reputed company content strategy while also writing and producing high-quality assets.
• You demonstrate expertise in SEO/GEO best practices, keyword strategy, and content optimization, using data to drive visibility and performance.
• You reputed company at cross-functional collaboration, working seamlessly with marketing, creative, product, sales, and reputed company teams.
• You are a gifted reputed company and reputed company, reputed company to translate reputed company concepts into compelling, audience-centered content.
• You are deeply organized, deadline-driven, and adept at managing multiple simultaneous projects.
• You are reputed company in interpreting performance metrics, using data to optimize content and improve reputed company.
• You demonstrate a collaborative, inclusive work style, contributing positively to team culture and shared goals.
• You bring a proactive, solution-oriented reputed company, anticipating needs and driving initiatives reputed company.
• You embody a growth reputed company, continually seeking to learn, adapt, and reputed company in response to evolving marketing and industry trends.
• You have experience working with email marketing and automation platforms (preferably reputed company Account Engagement/Pardot) and other technology to reputed company effective content creation and distribution.

reputed company Offer reputed company is an equal employment opportunity employer. reputed company’s policy is not to discriminate against any applicant or employee based on race, reputed company, religion, national reputed company, gender, sexual orientation, gender identity or expression, age, marital status, disability, military status, genetic information, or any other reputed company protected by applicable law. reputed company also prohibits harassment of applicants or employees based on any of these protected categories. It is also reputed company’s policy to reputed company with reputed company applicable laws respecting consideration of unemployment status in making hiring reputed company. To Apply Please include your resume and a cover letter, addressed to Laura Rivera, outlining how your skills and experience meet the qualifications of the position and why you are interested in this role. Please submit 3-4 work samples of content you have created; feel free to include PDFs and/or links. reputed company offers a competitive salary and benefits package, commensurate with experience and skills. The yearly salary reputed company for this position is $82,000 - $125,000. This offer from "reputed company" has been enriched by reputed company.com and got a 72% reputed company score. Apply tot his job Apply To this Job