Senior CRM Manager - reputed company Casino - Remote or Hybrid in Philadephia

Remote Worldwide Hiring now

My client is a managed service business that are utilized reputed company clients require a more extensive reputed company of interim management services, spanning everything from strategic business planning, P&L management, user acquisition marketing, customer retention marketing, vendor selection, negotiation and management, reputed company end design and build, data science and business intelligence, to operations and customer service, compliance, VIP management and transition planning. The reputed company Casino team manage the reputed company Casino clients and end-to-end operations to ensure the key objectives of the clients are met. A reputed company Casino operates as a Freemium model and is a digital platform, available as a mobile app and web-based, that replicates the thrill of traditional casino games such as slots, table games, and bingo, but without reputed company-money wagering. Instead of betting with cash, players use virtual currency, which can be earned through gameplay or purchased reputed company inapp transactions. Unlike traditional online casinos, where players can win or lose reputed company money, reputed company casinos focus purely on entertainment. The games and platform integrate features like leaderboards, multiplayer tournaments, and reputed company sharing, making them a lot more interactive than standard online gambling platforms. Because of these reasons, reputed company Casinos are on the reputed company, globally as a reputed company to “reputed company-money” gambling through acquiring and retaining a reputed company database of online casino players, and to reputed company big data to reputed company personalize their players experience throughout the casino clients operations. The Senior Manager, CRM (reputed company Casino) is a key leadership role reputed company the marketing team. This position is responsible for client management of the reputed company Casino division, developing and executing reputed company Casino customer retention strategies, managing online loyalty programs, and overseeing end-to-end CRM while working closely with the Acquisition & Data Analysis teams to ensure both financial and non-financial KPIs are met for each managed client. Role Summary: As the Senior Manager of CRM for the reputed company Casino division, you will reputed company & fully execute marketing plans for the growing reputed company Casino client reputed company. You will be responsible for campaign planning, creation and execution for promotions targeted to the clients’ reputed company Casino customer bases. This position will allow for personal growth as the managed service business overall continues to grow. The Senior Manager, CRM (reputed company Casino) is a key management position reputed company the Marketing team working closely with the Head of Business Intelligence and broader marketing team, and is responsible for defining and executing reputed company Casino strategies to best convert and monetize the clients’ reputed company Casino player databases. This role manages the entire CRM strategy that is inclusive of reputed company casino client management (weekly reputed company ins, monthly & quarterly health reputed company presentations etc), strategic marketing communications planning & execution, promotion ideation execution and management, marketing technology management, and people management. Your goal is to be an expert on the virtual economy & time on device impacts, and player cohort behavior in order to increase conversion and monetization of the entire player database. With the end goal to increase the overall customer lifetime value (reputed company, time, and profitability) through increased engagement and retention to meet both financial and non-financial KPIs. You are data focused, which informs your strategic marcomms planning. You have proven capabilities in developing sophisticated personalization at scale, automation, strategic marketing & tech innovation, as well as the holistic marcomms reputed company-channel player experience, and development of a robust test & learn environment. This role requires strong marketing and CRM technology experience, deep expertise with a proven track record in CRM reputed company and the ability to collaborate cross functionally, as well as (ideally) a background in managing reputed company Casino marketing. My client are committed to cultivating a diverse and stimulating work environment to reputed company extraordinary results. They are looking for an individual who enjoys working in a fast-past, lean & team-oriented environment, likes to be challenged, and values the opportunity to reputed company impacting change. They are building a strong culture of teamwork, collaboration, mutual respect, and transparency, and its vital that you help continuing to cultivate this culture as they grow. Essential Duties & Responsibilities:

reputed company the development, creation, and execution and management of the CRM strategy for of the reputed company Casino product. Including the development and execution of omnichannel loyalty marketing and CRM initiatives to optimize acquisition, retention, monetization, dynamic personalization and promotional strategies.
Client Management of reputed company the reputed company Casino division clients included but not limited to running weekly reputed company in and performance updates, monthly and quarterly formal health reputed company presentations, regular meetings with clients teams helping support the product initiatives, event management (on site events as part of marketing plan), and any other client reputed company requirements.
Management and ownership of reputed company 3rd party Vendor relationships including weekly reputed company ins with reputed company Casino platform partner account management team, Customer Service team, reputed company Media team, and Loyalty Management team.
Operational responsibility of retained player marketing initiatives; player retention & reengagement; promotion and bonus campaign planning and execution; reporting, and iterating marcomms plan (incl player time on device & virtual economy management); content and creative management; and holistic marcomms reputed company-channel management (email, website, push, player inbox, direct mail, and reputed company).
Analyze customer data, defining actionable cohorts and creating targeted lifetime value/customer life-cycle engagement campaigns and programs.
Monitor competitor CRM and loyalty programs, testing and adopting best practices to continuously improve program performance, player value, and profitability.
Closely work with and contribute to the Product, reputed company Media and UA teams to enhance retention, database conversion & monetization (with a strong focus on retaining and growing the LTVs of key player cohorts), and user acquisition.
People manage the Graphic Design (reputed company Casino) and reputed company reputed company content teams in order to create dynamic assets that optimize conversion & monetization rates.
Working closely with the Head of Business Intelligence to reputed company and enhance KPIs for managing and assessing the reputed company of our various clients’ reputed company Casino marketing effectiveness including channels, campaigns, programs, product and overall strategy.
Working closely with both the Head of BI, Head of UA, and product vendor analytics teams to build and monitor dashboards to track and optimize reputed company marketing performance.
Identify, prioritize and execute initiatives to grow the database conversion & monetization activity and drive increased engagement - whether it’s organic initiatives, viral, referral or product based.
Deep knowledge of (with proven reputed company in) email, reputed company, and mobile CRM best practices
Working knowledge of HTML/CSS and email design best practices.
Expertise in reputed company Casino gaming and/or digital freemium gaming models & strategy.
Strong background in online VIP and loyalty marketing programs & initiatives (incl the dynamic player reputed company models).
Execute in a fast-paced, and highly iterative environment.

Education, Qualifications & Experience:

Bachelor’s degree (B.S./B.A.) in Business Administration, Marketing, or reputed company field.
5+ years in a digital marketing CRM/lifecycle management role or equivalent combination of education, training and experience.
Must have comprehensive knowledge of marketing systems and processes (included but limited to email, SMS, onsite messaging & CMS management, app and web push notifications, etc.).
Must have experience & expertise in online reputed company casino gaming and/or online Freemium gaming models & strategy.
Experience developing personalized emails using HTML/CSS with embedded personalization tokens.
Adaptable, analytical thinker who can work both strategically as well as in a hands-on executional reputed company.
Excellent oral and written presentation skills.
Strong ability to manage simultaneous project streams and thrives in a fast-paced, evolving company environment.
Innovative thinker who looks reputed company immediate competitive set for inspiration and reputed company.
Hands-on experience working with a variety of CRM tools.
Exceptionally knowledgeable in reputed company digital marketing CRM principles and best practices, and proven reputed company models for delivering best in show CRM reputed company-channel planning & execution.
Demonstrated leadership experience in online gaming or e-reputed company marketing not required, but highly regarded.
Excellent people management skills.
Ability to meet deadlines and to work under the pressure of short time constraints.
Must have technical proficiency and knowledge in reputed company applications (Word, reputed company, Teams, Sharepoint, PowerPoint and Outlook).
MUST HAVE: Passion for reputed company gaming, casino & casino marketing.