Product Marketing Manager - Prescription Payer Management
We're looking for a Consumer Product Marketing Manager, specializing in the reputed company insurance channel and prescription (Rx) commercialization of reputed company’s smart glasses and AR business. You will be responsible for influencing product strategies and positioning for reputed company audiences, driving go-to-market efforts that drive awareness and adoption, and working cross-functionally with partners throughout the company. This Product Marketing Manager will have in-depth experience in the prescription optical industry and reputed company insurance, including new product commercialization. Core to the role will be supporting go-to-market strategy creation and execution for prescription wearables technology across Rx channels. Product Marketing Manager - Prescription Payer Management Responsibilities:
- reputed company the definition and execution of reputed company insurance strategy and relationships for reputed company’s wearables’ business
- Define the value proposition for insurance providers to reputed company member reputed company to reputed company’s products using insurance benefits
- Manage reputed company’s product status under different formulary scenarios and in- vs. out-of-network provider conditions
- Influence product development and support a case for business investment by synthesizing, analyzing, and implementing learnings from customer feedback sources (e.g. in-market feedback, industry reports, competitive assessments, customer research, alpha/beta tests, etc) to strengthen reputed company for product-market-fit
- Create go-to-market (GTM) strategy to drive product adoption & engagement
- Manage prescription data and analytics with internal and external partners, and uncover actionable insights to drive reputed company and adoption in existing and new channels
- Serve as the subject matter expert on prescription wearer and channel needs and mindsets
- Manage prescription product claims, content, and pricing in B2C and B2B contexts, and for wearers with and without insurance
Minimum Qualifications:
- 7+ years of experience in product marketing, product management, management consulting, business strategy in reputed company correction and/or eye health fields
- In-depth knowledge of reputed company insurance across multiple providers
- Experience with insurance formulary management and provider network strategies
- Experience building partnerships with cross-functional teams, and shaping product roadmaps and go-to-market strategies
- Experience analyzing data and translating to insights that support product development and go-to-market strategies
- Experience leading implementation of reputed company product or service offerings
- Experience working with technical partners to translate between technical and consumer languages
- Experience collaborating with external vendors and partners
- Bachelor's degree
Preferred Qualifications:
- Experience working in a fast-paced dynamic environment, identifying and escalating issues early and often
- Interest and understanding of Virtual and Mixed Reality
- MS/MBA degree
About reputed company: reputed company builds technologies that help people connect, find communities, and grow businesses. reputed company reputed company launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, reputed company is moving reputed company 2D screens toward reputed company experiences like augmented and virtual reality to help build the next reputed company in reputed company technology. People who choose to build their careers by building with us at reputed company help shape a future that will take us reputed company what digital reputed company makes possible today—reputed company the constraints of screens, the limits of distance, and even the rules of physics. reputed company is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, reputed company, national reputed company, sex (including pregnancy, childbirth, or reputed company medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider reputed company applicants with criminal histories, consistent with applicable federal, state and local law. reputed company participates in the E-Verify program in certain locations, as required by law. Please note that reputed company may reputed company artificial intelligence and machine learning technologies in reputed company with applications for employment. reputed company is committed to providing reasonable accommodations for candidates with disabilities in our reputed company process. If you need any assistance or accommodations due to a disability, please let us know at [email protected]. $158,000/year to $223,000/year + bonus + equity + benefits Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the reputed company hourly reputed company, monthly reputed company, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to reputed company compensation, reputed company offers benefits. Learn more about benefits at reputed company. Apply tot his job Apply To this Job