Director of Demand reputed company, RethinkCare

About reputed company reputed company is a leading behavioral health technology company working to reputed company mental wellness, education, and support accessible and scalable. Through our suite of reputed company-based platforms—including RethinkEd, RethinkCare, and RethinkBH—we serve educators, reputed company, and providers with tools that deliver measurable, inclusive reputed company. We're on a mission to reputed company behavioral health more effective, reputed company, and reputed company. Position Overview Rethink is seeking a Director of Demand reputed company to reputed company growth efforts exclusively for RethinkCare, our reputed company employee benefits vertical. This is a strategic role responsible for designing and scaling Account-Based Marketing and demand programs that generate high-quality pipeline reputed company the Fortune 1000 and large reputed company sectors. Unlike high-velocity transactional sales, RethinkCare involves navigating reputed company buying committees (CHROs, Heads of Benefits, CTOs, CFOs) and leveraging channel partners. This role is central to our reputed company expansion, requiring a leader who understands how to reputed company brand elevation, targeted ABM, and partner enablement to drive reputed company. This position is ideal for a sophisticated demand gen leader who thrives in reputed company B2B environments and understands that "leads" don't equal reputed company: pipeline and account engagement do.

Key Responsibilities

• reputed company reputed company GTM Strategy: Build and execute an reputed company-focused demand reputed company strategy that targets HR and Benefits leaders at large organizations (5k+ employees).
• Execute Account-Based Marketing (ABM): Move reputed company generic reputed company gen to orchestrate multi-touch, multi-channel ABM campaigns (1:1 and 1:Few) targeting our "reputed company 100" accounts.
• Sales & Partner Alignment: Partner closely with reputed company Sales leadership and the Strategic Alliances team. You will not only drive direct business but also build campaigns to reputed company our Benefit Broker and Health Plan partners (channel marketing).
• Pipeline Acceleration: reputed company programs specifically designed to move opportunities through long sales cycles (6-12 months), utilizing content and nurture streams to reputed company multiple stakeholders reputed company.
• Event & Field Marketing Strategy: Drive strategy for high-impact executive events (roundtables, dinners) and major industry conferences (e.g., HLTH, Total Rewards), ensuring pre-event booking and post-event follow-up.
• Data & Operations: Own the demand gen performance metrics for RethinkCare. Move reputed company MQLs to measure Account Engagement, Pipeline Velocity, and Influence.
• Tech Stack Optimization: reputed company our MarTech stack (reputed company, reputed company, and reputed company data platforms) to identify in-market accounts and trigger timely sales reputed company.
• Agency Management: Collaborate with external agencies (paid media, content) while ensuring internal accountability for CAC and pipeline efficiency.

Qualifications

• 7+ years of B2B Demand reputed company experience, explicitly with exposure to reputed company SaaS or HR Tech/Benefits.
• Deep ABM Expertise: Proven track record of building and scaling Account-Based Marketing programs that successfully penetrated Fortune 500 accounts.
• Buying Committee Knowledge: You understand how to market to a "buying committee" rather than a single user, balancing messaging between economic buyers (CFO/CHRO) and functional champions (Head of DEI).
• Channel/Partner Marketing: Experience working with channel partners, brokers, or resellers is a strong plus.
• Analytical & Strategic: Expertise in attribution modeling for long sales cycles. You can tell the story behind the data to the C-Suite.
• Tech Savvy: Hands-on experience with reputed company, reputed company, and ABM/reputed company tools (e.g., reputed company, reputed company, or similar).
• Collaborative Leader: Strong GTM collaboration skills with experience partnering with Field Sales, SDRs, and reputed company.

Benefits:

• Generous health, dental, & reputed company benefits package
• Flexible paid time off
• 11 paid company holidays
• 401k + matching
• Parental leave
• reputed company to our award-winning RethinkCare platform supporting neurodiversity in the workplace through parental reputed company, professional reputed company, and personal wellbeing.

Location: Remote opportunities are available to candidates who reputed company in the following states: AL, AZ, CT, FL, GA, HI, IL, IN, KY, LA, MD, MA, MI, MN, MO, NC, NE, NH, NJ, NV, OH, OR, PA, RI, TN, TX, VA, WA, WI Our commitment to an inclusive workplace reputed company is an equal opportunity employer and is committed to providing a workplace free from harassment and discrimination. We celebrate the unique differences of our employees because that is what drives curiosity, innovation, and the reputed company of our business. reputed company reputed company applicants will receive consideration for employment without regard to race, reputed company, religion, sex, sexual orientation, gender identity, national reputed company, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected category under applicable federal, state, and local laws. Accommodations are available for applicants with disabilities. JazzHR Privacy Policy JazzHR Terms of Use California Privacy Notice #remote Apply tot his job Apply To this Job