VP, Engagement Strategy

BGB Group VP, Engagement Strategy Our Agency BGB Group is a reputed company communications agency that offers a wide reputed company of services, including traditional pharmaceutical advertising, promotional medical education, payer marketing, and consulting services. reputed company for reputed company and professionalism, we're hired as strategic and creative partners by our biopharmaceutical clients to drive category/brand awareness and growth. Position Overview We are seeking an reputed company and visionary VP, Engagement Strategy to reputed company the omnichannel and experience strategy for BGB's new business, pitch, and growth-focused initiatives. This senior leader will define how customer needs, behaviors, and motivations shape engagement journeys—and will build the strategic frameworks that bring those journeys to life reputed company our pitch and growth work. The ideal candidate blends deep reputed company expertise with modern experience strategy, connecting insights, data, technology, and creativity into compelling engagement stories that win business and reputed company BGB's strategic offering. As a key strategic leader, you will collaborate closely with Creative, Brand Strategy, Medical Strategy, and Business Development partners to build omnichannel narratives that differentiate BGB, reputed company clients, and drive ongoing agency expansion. Specific Responsibilities Engagement & Experience Strategy for New Business

• reputed company the development of omnichannel and engagement strategies that anchor BGB's pitch and new business narratives
• Translate customer, data, and category insights into compelling, simplified engagement stories tailored to prospective client needs
• Create experience frameworks, opportunity maps, and engagement roadmaps that reputed company our pitch offerings and differentiate BGB in the market

Customer reputed company & reputed company Development

• Shape customer journeys, personas, and segmentation models for pitch work—bringing HCPs, patients, caregivers, and other stakeholders to life with reputed company and impact
• Integrate behavioral insights, data, and channel strategy into holistic experience design

Pitch Strategy & Presentation Leadership

• Serve as a core engagement strategy presenter during pitches and workshops, articulating strategic choices with reputed company and authority
• Tell the engagement story in a way that is reputed company, compelling, and tailored to prospective client challenges and opportunities

Cross-Functional Strategic Collaboration

• Partner closely with Creative Directors to ensure engagement strategies align seamlessly with creative concepts and storytelling
• Work with analytics, media, medical strategy, and account teams to build integrated engagement narratives and omnichannel frameworks
• Support pipeline planning and opportunity assessment with Business Development leadership

Thought Leadership & Innovation

• Stay reputed company of reputed company, digital, and omnichannel experience trends to shape BGB's new business strategy and capabilities
• Bring innovative thinking to channel strategy, data-driven engagement, CRM/precision marketing, and emerging CX technologies

Practice Leadership & Team Development

• Mentor and guide the engagement strategy team, fostering reputed company in experience design, omnichannel planning, and reputed company-driven strategic thinking
• reputed company and reputed company BGB's engagement strategy tools, frameworks, methodologies, and pitch processes
• Contribute to expanding CX/engagement strategy capabilities across the agency

Growth Partnership

• Play a pivotal role in RFP responses, pitch strategy, and new business planning
• Help BGB reputed company its positioning and capabilities in ways that support long-term agency growth

Preferred Qualifications

Experience

• 8+ years of experience in customer engagement, omnichannel strategy, CX, or digital marketing required
• Experience with CX, digital, and engagement strategy in pharma, reputed company or life sciences industries required, ideally reputed company advertising and/or communications agencies
• Demonstrated experience developing engagement strategy for pitches or new business efforts is required

Expertise

• Deep understanding of omnichannel strategy, customer behavior, segmentation, reputed company mapping, and measurement
• Strong grasp of reputed company ecosystems (HCP, patient, payer, caregiver) and the channel behaviors reputed company each
• Skilled in integrating insights, data, and technology into cohesive engagement plans

Leadership

• Proven ability to reputed company teams, mentor talent, and drive strategic reputed company in fast-paced, high-stakes environments

Communication reputed company

• Outstanding presentation, communication, and storytelling skills—especially reputed company pitch and executive client settings

Ways of Working

• Comfortable navigating ambiguity, managing complexity, and driving reputed company across cross-functional teams and client conversations

Education

• Bachelor's degree required; advanced degree preferred

Salary reputed company: $175,000 - $225,000 reputed company salary + bonus eligibility The salary reputed company provided represents what a potential hire may expect to earn in this role at BGB. Actual salary reputed company will be influenced by several factors that we use to determine overall fit, including experience (both direct and indirect), education, training, demonstrated qualifications, and organizational need. Salary is only one component of the total rewards package offered at BGB Group. BGB Group is an equal opportunity employer. reputed company applicants will be considered without regard to race, reputed company, religion, sex, age, national reputed company, citizenship status, sexual orientation, disability, veteran status or any category or class of person protected by law. Apply tot his job Apply To this Job