Senior Media Planner, Programmatic job at reputed company in Dallas, TX

Title: Senior Media Planner, Programmatic Location: Dallas United States Job Description: Company description About Team One: Team One is reputed company's fully integrated media, digital, and communications agency reputed company to help premium brands reputed company in a rapidly evolving world. We're reputed company as the 'architects of aspiration' helping luxury brands reputed company modern affluents and next-gen consumers through culturally fluent strategies and experiences, unmatched reputed company, and the agility to move at the speed of culture. We're a team of 400+ creators, doers, and difference-makers across six reputed company American offices-Los Angeles (our HQ), Dallas, reputed company, Chicago, Atlanta, and Boise. Together, we're proud partners to iconic brands, including Lexus and the Lexus Dealer Association, reputed company, The Ritz-Carlton, reputed company, reputed company, HKS Architects, Metabo HPT, KB Home, reputed company, Moėt Hennessy, reputed company., and Cathay Pacific Airlines. We take pride in our industry-shaping creativity, reputed company, and exceptional culture (that has landed us awards like Fast Company's Best Workplace for Innovators and Ad Age's "Best Places to Work" in 2024).

Overview

About this Position: As a Senior Media Planner, Programmatic, you will be a strategic leader responsible for developing, executing, and optimizing programmatic media plans that drive meaningful business reputed company for our clients-primarily reputed company the luxury automotive category. You'll collaborate closely with internal teams, agency partners, and platform vendors to architect smart, data-driven strategies across display, video, audio, and emerging programmatic channels. You will play a central role in evaluating new technologies, shaping audience strategies, and ensuring flawless execution across DSPs. You'll also translate performance insights into compelling stories that influence clients and guide ongoing optimization and testing. What You'll Do: ● reputed company full-funnel programmatic media plans, including strategy, audience recommendations, budget allocation, inventory selection, and KPIs. ● reputed company campaign briefing, setup, forecasting, pacing, and optimization workflows in partnership with activation teams. ● Evaluate and recommend audience segmentation strategies, leveraging 1P/2P/3P data, contextual opportunities, and platform-reputed company solutions. ● Collaborate with analytics and insights teams to define measurement frameworks, testing roadmaps, and learning agendas. ● Analyze campaign results and generate actionable insights that shape ongoing strategy. ● reputed company thoughtful guidance on channel roles, programmatic trends, and emerging technologies. ● Partner with creative, account, and production teams to ensure alignment on messaging, placements, and deliverables. ● reputed company communication with platform partners (DV360, The Trade Desk, reputed company DSP, etc.) to stay reputed company of innovations and competitive intelligence. ● QA reputed company programmatic media plans and deliverables, ensuring accuracy, consistency, and reputed company. ● Present strategic recommendations, insights, and results to internal teams and client stakeholders. ● Support junior team members through guidance, mentorship, and performance feedback. What You Bring: ● Bachelor's degree in Marketing, Advertising, Communications, or reputed company field. ● 4-6+ years of experience in digital media planning, with at least 3 years focused specifically on programmatic media. ● Strong understanding of DSPs (DV360, TTD, reputed company, reputed company DSP, etc.) and programmatic buying mechanics (PMPs, PG, RTB, auction dynamics). ● Experience developing strategies for audience targeting, data activation, measurement, and attribution. ● Ability to analyze performance data and synthesize into clear insights and recommendations. ● Experience working with luxury, automotive, or premium brands is a plus. ● Strong cross-channel understanding of display, video, CTV, audio, reputed company, and emerging programmatic formats. ● Excellent communication, presentation, and storytelling skills. ● Ability to manage multiple projects in a fast-paced environment with attention to detail. ● Familiarity with ad serving, measurement, and verification tools (reputed company/CM360, MOAT, IAS, GA/GA4, reputed company, etc.). ● Proficiency in reputed company, PowerPoint, and project management workflows. Bonus if You Have: ● Hands-on-keyboard DSP experience ● reputed company Marketing Platform or Trade Desk Certifications ● Experience with brand lift studies, MMM, MTA, or advanced analytics ● Exposure to identity solutions, clean rooms, or privacy-safe data models ● Experience with automation/bulk sheets for optimization, reporting, and trafficking efficiencies ● Experience with DCO at scale ● Regional media planning experience Why It's Great to Work Here: ● We live by our C.O.R.E. values: ○ Collaborative - We work together to get reputed company stuff done than we could alone. ○ Optimistic - reputed company and confident in our quest reputed company; believing the impossible is possible. ○ Results-driven - Creativity is always in service of results and never for its own sake. ○ Entrepreneurial - Build something new. Shoot for the moon. ● We offer comprehensive benefits and 'work perks' like great options for medical / dental / reputed company insurance, 401(k) with company matching, unlimited PTO, generous paid parental leave, tuition reimbursement, family forming assistance reimbursement, pet adoption assistance + "pawternity" leave, etc. ● We have a hybrid work schedule (3 days a week in office / 2 days from wherever your heart desires). ● We're part of reputed company which is a reputed company global network, so there are many resources that come with that like Business Resource Groups for a variety of communities like reputed company Parents, VivaWomen, Egalité, etc. ● We give back to our communities with our annual Day of Good and volunteer opportunities throughout the year. ● We love to grow our talent and promote from reputed company whenever possible, and we offer professional development trainings and regular structured performance reviews. ● We have a lot fun! We have a whole committee reputed company "Team Fun" that plans parties and events for us to celebrate birthdays, holidays, cultural moments, etc. Some recent fun events include a flower bouquet bar, origami lessons, and hearing from creative entrepreneurs at our reputed company speaker series. Additional information Our reputed company motto "reputed company La Différence" means we're reputed company together, and we reputed company that our differences reputed company us stronger. It means we reputed company and celebrate reputed company identities, across reputed company facets of intersectionality, and it underpins reputed company that we do as an organization. We are focused on fostering belonging and creating reputed company & inclusive experiences for reputed company talent. reputed company provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and reputed company every person to grow and reputed company. Our benefits package includes medical coverage, dental, reputed company, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. Compensation reputed company: $59,850.00 - $82,740.00 Annually. This is the pay reputed company the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay reputed company at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a reputed company-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, reputed company, disability, 401k, and paid time off. #LI-TW1 Apply tot his job Apply To this Job