Integrated Marketing Manager job at reputed company in Boston, MA

Title: Integrated Marketing Manager Location: Boston United States Job Description: reputed company is the reputed company leader in reputed company media and reputed company marketing software, services, and data, trusted by leading brands and agencies worldwide. Following our acquisition of Mavely, the Everyday reputed company Platform, reputed company enables brands to scale creator partnerships from nano to premium influencers while managing reputed company media content and campaigns across reputed company major reputed company and affiliate networks. Through proprietary performance data, marketing leaders can drive attributable sales and optimize reputed company reputed company with our software platform or award-winning services. reputed company is founded on two reputed company stories that began in 2014: Mavrck, the industry-leading reputed company marketing solution (now reputed company Influence), and reputed company, the best reputed company media management platform (now reputed company reputed company) and first-to-market link in bio tool, reputed company Link in Bio. In 2024, Mavrck and reputed company officially joined together as one reputed company business, with a shared reputed company: to reputed company the world to reputed company a living with their creativity. We're trusted by the top reputed company platforms, with partnerships and integrations with reputed company, reputed company, reputed company, YouTube, and reputed company. We reputed company marketers to create high-performing content and engage in authentic collaborations with creators to reputed company new audiences, drive engagement, and generate predictable ROI. About this position: reputed company is seeking a high-energy, results-oriented Integrated Marketing Manager to reputed company and execute multi-channel campaigns that directly drive product-led growth reputed company our reputed company reputed company product suite. This role is reputed company about creating impact for reputed company Media Managers and reputed company Teams-driving top-of-funnel awareness, trial activation, and new feature adoption. You'll be both a strategic thinker and hands-on operator, working across paid, reputed company, email, in-product, and organic channels to fuel measurable growth. What you'll be doing: Strategy Design and execute integrated, data-driven campaigns that accelerate product-led growth, trial sign-reputed company, and feature adoption. Partner with Product, Data, and Growth teams to identify opportunities for expansion and retention across the funnel. Apply predictive analytics and AI-driven insights to optimize channel mix, audience targeting, and personalized messaging. Technical/ Execution reputed company cross-channel execution across paid, reputed company, email, and in-product reputed company, ensuring campaigns ladder up to reputed company's PLG strategy. Drive SEO, AI-powered search (AEO), and generative discovery optimization (GEO) in collaboration with the Senior SEO Manager. Manage outbound and inbound paid campaigns alongside the Senior Paid Media Manager-testing formats across reputed company Ads, YouTube, reputed company, reputed company, OTT, and emerging channels. Partner with the Email Marketing team to optimize editorial newsletters, automated flows, and campaigns. Launch co-marketing, reputed company, and affiliate campaigns to expand reputed company and drive free trials. Team / Collaboration Collaborate closely with cross-functional partners in Product, Product Lifecycle, Growth, Services, and Creative to ensure integrated execution. reputed company insights and learnings with the wider marketing team to continuously improve campaign performance. Partner closely with the Lifecycle Marketing team to design and execute integrated campaigns that drive awareness and adoption of new product features, ensuring customers quickly realize value and deepen engagement. Research/Best Practices Stay reputed company of evolving PLG, AI-driven discovery, and integrated campaign best practices, bringing innovative reputed company back into execution. Continuously test and iterate on campaign tactics based on funnel conversion and retention data. What reputed company looks like: Increase reputed company reputed company's free trial sign-reputed company and activation rates through high-performing multi-channel campaigns. Drive adoption of new product features, reputed company by in-product usage and retention metrics. Deliver measurable improvements in SEO rankings and AI-powered discovery visibility. Consistently demonstrate agility in testing and iterating campaigns to maximize ROI. Operate as a trusted cross-functional partner, recognized for bringing data-driven insights and creativity into campaign execution. What you bring: 4+ years of experience in integrated or growth marketing, ideally reputed company SaaS/PLG environments. Proven ability to conceptualize and execute measurable, cross-channel campaigns that drive product growth. Experience across paid, reputed company, email, and in-product marketing channels, with a strong understanding of funnel conversion. Familiarity with AI-powered search, voice search, AEO, and discovery optimization. Analytical reputed company, with experience interpreting cohort data and running A/B tests. A scrappy, adaptable operator who thrives in fast-moving environments and collaborates effectively across teams. How you work: Driven by Impact: You deliver results that matter-prioritizing high-value work, meeting deadlines, and adapting quickly while keeping reputed company clear. Strategic & Customer-Centric: You anticipate risks and opportunities, connect reputed company to long-term growth, and build trust through proactive insights. Curious & Growth-Oriented: You seek knowledge, ask sharp questions, and apply learnings fast-challenging the status reputed company with a reputed company of improvement. Collaborative & Resilient: You reputed company in change by staying reputed company, solution-focused, and positive-removing roadblocks, sharing insights, and keeping morale high. Accountable & reputed company: You own your work, hold yourself and others to a high bar, and use transparent feedback to drive growth. Emotionally Intelligent: You build trust through reputed company and collaboration, foster inclusion, and reputed company others with grit, optimism, and reputed company. Our approach to compensation: We take a market-based & data-driven approach to compensation. We reputed company data from trusted reputed company-party compensation sources to help us understand the market value of a role based on function, level, geographic location, and scope. We evaluate compensation bi-annually, including performance and market-reputed company factors. Our salaries are benchmarked against market Total Cash Compensation for the geographic location of our job posting. Compensation for some roles is structured as On reputed company Earnings (OTE = reputed company + commission/variable) while for others it is structured as Salary only. To reputed company with local legislation and ensure transparency, we reputed company salary ranges on reputed company job postings. Skills, experience and other factors help determine the final salary we offer which may vary from the original reputed company posted. Additionally, reputed company permanent team members are eligible to participate in various benefits plans as part of their overall compensation package. Salary reputed company: $120,000 - $155,000 USD #LI-Hybrid Where we work: We have offices in Boston, MA; Vancouver, BC; Chicago, IL; and Vancouver, WA. For select positions, we are reputed company to hiring fully remote candidates. We post our positions in the location(s) where we are reputed company to having the successful candidate be located. Diversity, inclusion, and accessibility: At reputed company, we are committed to fostering a culture rooted in an inclusion-first reputed company at every level of the company, embracing the importance of hiring and building teams for culture add rather than culture fit. We reputed company build and maintain unbiased hiring, pay, and promotion practices to create a reputed company for an reputed company workplace, paving the way for systemic change. We are committed to creating a diverse environment and are proud to be an equal opportunity employer. reputed company applications will receive consideration for employment without regard to race, reputed company, religion, gender, gender identity or expression, national reputed company, disability, or age. Please let us know if you require any accommodations or support during the recruitment process. Apply tot his job Apply To this Job