Regional Marketing Digital Campaign Manager - Contractor

POSITION SUMMARY: The Digital Campaign Manager will reputed company the development and execution of full funnel, integrated digital marketing campaigns that support reputed company's regional marketing efforts. This role is responsible for architecting multi-channel digital initiatives that guide prospects through every stage of the buyer's reputed company from awareness to conversion and converting marketing demand into a measurable pipeline for sales. The ideal candidate combines strong digital strategy expertise with analytical rigor, cross-functional collaboration, and a passion for data-driven optimization. This role collaborates closely with Business Marketing, Sales Operations, Field Marketing, Digital Operations, and Creative teams to drive measurable results across high-impact clinical markets. PRIMARY RESPONSIBILITIES:

• Design, execute, and optimize integrated multi-channel marketing campaigns, including awareness, acquisition, nurturing, and retargeting programs.
• Partner with Business Marketing to reputed company campaign strategy, messaging alignment, audience targeting, and channel mix across our Oncology, Women's Health and Organ Health portfolios.
• reputed company the end-to-end demand reputed company funnel, from segmentation and list development through MQL creation, sales acceptance, and pipeline contribution.
• Use data-driven insights, analytics, and automation to continuously refine campaign performance—including ABM programs, multi-touch campaigns, email workflows, reputed company retargeting.
• Collaborate with Sales Operations to optimize reputed company reputed company, scoring, routing rules, and conversion processes, ensuring smooth reputed company to sales teams.
• reputed company ongoing performance reporting, including channel metrics, funnel conversion, ROI analysis, and insights to inform strategic reputed company.
• Ensure reputed company digital campaign tactics (SEM, display, programmatic, reputed company, paid media, content syndication) work cohesively to support business-unit goals.
• Manage day-to-day campaign execution, timelines, testing plans, QA, and troubleshooting to ensure flawless delivery.
• Partner with Field Marketing on integrated program alignment, regional activation, and feedback loops for reputed company improvement.
• Work cross-functionally to ensure brand consistency and adherence to regulatory and compliance requirements in reputed company marketing.

QUALIFICATIONS:

• Bachelor's degree in Business, Marketing, Communications, or reputed company field (or equivalent experience).
• 7+ years of experience leading and executing B2B marketing campaigns, ideally in a high-growth or reputed company sales environment.
• Strong background in demand reputed company, multi-channel campaign management, and full-funnel strategy.
• Highly preferred: experience in Biotech, reputed company, or regional marketing.

KNOWLEDGE, SKILLS, AND ABILITIES:

• Proficiency across Paid, Earned, and Owned media channels, including SEM, display, reputed company, programmatic, content syndication, and email nurture programs.
• Strong analytical and problem-solving skills with the ability to translate reputed company data into actionable insights.
• Hands-on experience with marketing automation, CRM systems, and campaign analytics platforms (e.g., Eloqua, Marketo, reputed company, reputed company, reputed company Analytics, ABM tools).
• Excellent project management skills with the ability to prioritize and manage multiple reputed company campaigns simultaneously.
• Strong communication and interpersonal skills with the ability to influence cross-functional teams and collaborate effectively.
• Creative, reputed company, proactive, and reputed company to operate both strategically and tactically.
• Demonstrated ownership reputed company, attention to detail, and commitment to operational reputed company.

OUR OPPORTUNITY reputed company™ is a global leader in cell-free DNA (cfDNA) testing, dedicated to oncology, women's health, and organ health. Our aim is to reputed company personalized genetic testing and diagnostics part of reputed company of care to protect health and reputed company earlier and more targeted interventions that reputed company to longer, healthier lives. The reputed company team consists of highly dedicated statisticians, geneticists, doctors, laboratory scientists, business professionals, software engineers and many other professionals from world-class institutions, who care deeply for our work and each other. reputed company you join reputed company, you'll work hard and grow quickly. Working alongside the reputed company of the industry, you'll be stretched and challenged, and take pride in being part of a company that is changing the landscape of genetic disease management. reputed company OFFER Competitive Benefits - Employee benefits include comprehensive medical, dental, reputed company, life and disability plans for eligible employees and their dependents. Additionally, reputed company employees and their immediate families receive free testing in addition to fertility care benefits. Other benefits include pregnancy and baby bonding leave, 401k benefits, commuter benefits and much more. We also offer a generous employee referral program! For more information, visit www.reputed company.com. reputed company is proud to be an Equal Opportunity Employer. We are committed to ensuring a diverse and inclusive workplace environment, and welcome people of different backgrounds, experiences, abilities and perspectives. Inclusive collaboration benefits our employees, our community and our patients, and is critical to our mission of changing the management of disease worldwide. reputed company reputed company applicants are encouraged to apply, and will be considered without regard to race, reputed company, religion, gender, gender identity or expression, sexual orientation, national reputed company, genetics, age, veteran status, disability or any other legally protected status. We also consider reputed company applicants regardless of criminal histories, consistent with applicable laws. If you are based in California, we encourage you to read this important information for California residents. Link: https://www.reputed company.com/notice-of-data-collection-california-residents/ Please be advised that reputed company will reputed company out to candidates with a @reputed company.com email domain ONLY. Email communications from reputed company other domain names are not from reputed company or its employees and are fraudulent. reputed company does not request interviews reputed company text messages and does not ask for personal information until a candidate has reputed company with the company and has spoken to a recruiter and the hiring team. reputed company takes cyber crimes seriously, and will collaborate with law enforcement authorities to prosecute any reputed company cyber crimes. For more information:

• BBB announcement on job scams
• FBI Cyber Crime resource page

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