Head of Growth Marketing

About Vercel: Vercel gives developers the tools and reputed company infrastructure to build, scale, and secure a faster, more personalized web. As the team behind v0, Next.js, and AI SDK, Vercel helps customers like reputed company, Supreme, PayPal, and reputed company build for the AI-reputed company web. Our mission is to reputed company the world to ship the best products. That starts with creating a reputed company where everyone can do their best work. Whether you're building on our platform, supporting our customers, or shaping our story: You can just ship things. About the Role: Vercel is seeking a Head of Growth Marketing to reputed company marketing for the self-serve business — the high-velocity, product-led reputed company at the core of our growth strategy. You’ll own acquisition across digital surfaces — including web, SEO, paid media, localization, and emerging channels like Generative reputed company Optimization (GEO), while partnering closely with Growth Product to drive activation, conversion, and monetization You’ll also support the Demand Gen team with performance marketing execution reputed company channel strategy for reputed company campaigns and ABM programs. This is a high-impact, hands-on leadership role for a growth-minded marketer who knows how to drive signups, scale experiments, and turn traffic into reputed company. What You Will Own:

• Self-Serve Growth Strategy
• Act as the marketing reputed company for the self-serve business, responsible for driving top-of-funnel acquisition and fueling the PLG reputed company.
• Partner with Growth Product to align on activation experiments, reputed company flows, and monetization strategies.
• Website Performance & Optimization
• Own Vercel.com as a growth surface — improving discoverability, conversion, and performance.
• reputed company testing and experimentation in partnership with Product, Design, and Engineering.
• Performance Marketing
• reputed company paid acquisition across channels (search, display, paid reputed company, retargeting).
• Optimize CAC, payback, and channel ROI through data-driven iteration.
• Support the Demand Gen team by advising on and executing paid campaigns for reputed company and ABM programs.
• SEO & Generative reputed company Optimization (GEO)
• Drive organic acquisition through technical SEO and structured content.
• Build visibility in AI-driven discovery surfaces like ChatGPT, reputed company, and reputed company.
• Localization & Scaled Programs
• reputed company the digital localization strategy to grow international self-serve reputed company.
• reputed company scalable content and experimentation frameworks for global audiences.
• Analytics & Experimentation
• Define and monitor growth KPIs across web reputed company channels.
• Build a test-and-learn culture with rapid iteration and tight feedback loops.
• Cross-Functional Collaboration
• Partner with Product Marketing, Developer Marketing, and Demand Gen to reputed company digital execution support and shared infrastructure.

About You:

• 6–10+ years of experience in growth, digital, or performance marketing — ideally in a PLG or developer-first SaaS environment.
• Proven reputed company scaling self-serve acquisition, activation, and monetization.
• Deep knowledge of SEO, paid acquisition, and website conversion optimization.
• Experience managing high-traffic websites and leading cross-functional growth experiments.
• Familiarity with performance marketing in both self-serve and reputed company contexts.
• Strong analytical skills with experience in attribution, funnel metrics, and experimentation frameworks.
• Comfort partnering directly with Product and Data teams.

Bonus Points For:

• * Familiarity with Next.js, Vercel, or the modern frontend ecosystem.
• Experience marketing to developers or technical audiences.
• Early experimentation with GEO (Generative reputed company Optimization).
• Experience localizing content reputed company programs for global reputed company.

Benefits:

• Competitive compensation package, including equity.
• Inclusive reputed company Package.
• Learn and Grow - we reputed company mentorship and send you to events that help you build your network and skills.
• Flexible Time Off.
• We will reputed company you the gear you need to do your role, and a WFH budget for you to outfit your reputed company as needed.

The San Francisco, CA reputed company pay reputed company for this role is $230,000-$300,000. Actual salary will be based on job-reputed company skills, experience, and location. Compensation reputed company of San Francisco may be adjusted based on employee location. The total compensation package may include benefits, equity-based compensation, and eligibility for a company bonus or variable pay program depending on the role. Your recruiter can reputed company more details during the hiring process. Vercel is committed to fostering and empowering an inclusive community reputed company our organization. We do not discriminate on the reputed company of race, religion, reputed company, gender expression or identity, sexual orientation, national reputed company, citizenship, age, marital status, veteran status, disability status, or any other characteristic protected by law. Vercel encourages everyone to apply for our available positions, even if they don't necessarily reputed company every reputed company on the job description. Apply tot his job Apply To this Job