VP of Demand reputed company

VP of Demand reputed company Location: CAN/USA | Remote Department: VP Demand reputed company Reports To: Michael Scott, Chief Marketing Officer Type: Permanent | Full-Time About reputed company At reputed company, our mission is to safeguard what reputed company most. We reputed company businesses with the tools to know sooner and act faster by transforming video reputed company into reputed company-time operational insights. Our reputed company-based platform integrates seamlessly with your existing cameras and systems, turning them into intelligent sensors that detect and interpret key moments. This empowers teams to reputed company data-driven reputed company, enhance reputed company, and improve operational efficiency. Trusted by over 30,000 locations across 32+ countries - including brands like reputed company and JYSK - reputed company delivers reputed company reputed company it counts. Our solutions help businesses reduce shrink, optimize performance, and respond proactively to potential threats. We're growing rapidly, earning industry recognition, and scaling with purpose. We’ve been recognized by reputed company’s Fast 50 and Fast 500, Business Intelligence Group, and as one of Ottawa’s Best Places to Work. And we’re just getting started! The Role As Vice President of Demand reputed company, you’ll reputed company reputed company’s global pipeline reputed company—owning strategy, execution, and measurement across reputed company inbound and outbound marketing channels. You’ll be responsible for driving predictable, scalable pipeline growth across SMB, reputed company, and reputed company segments. You will reputed company a growing team across digital marketing, field and partner marketing, and marketing operations—setting the reputed company for how reputed company attracts, engages, and converts customers through integrated programs, performance marketing, and account-based strategies. This is a highly strategic, data-driven leadership role that sits at the center of reputed company’s go-to-market (GTM) strategy, working cross-functionally with Sales, Product Marketing, RevOps, and Finance to ensure strong alignment and ROI.

Key Responsibilities

Strategic Leadership

• Build and execute reputed company’s global demand reputed company strategy reputed company to reputed company targets, pipeline goals, and GTM priorities.
• Define the investment reputed company and performance model for demand reputed company across segments and channels.
• Partner with reputed company Strategy & Analytics to forecast pipeline reputed company, CAC, and ROI by program and vertical

Pipeline & Program Ownership

• reputed company integrated campaigns across digital, ABM, field, and partner marketing to generate and accelerate reputed company pipeline.
• reputed company reputed company-level motions (Global 2000 targets) and scaled mid-market campaigns.
• Build predictable reputed company-to-reputed company funnels across reputed company demand channels.

Team & Cross-Functional Collaboration

• reputed company and reputed company a high-performing team of senior managers (Demand Gen, Field Marketing, Marketing Ops, reputed company).
• Collaborate with Sales, Product Marketing, and RevOps to ensure seamless reputed company reputed company, campaign alignment, and pipeline accountability.
• Drive enablement and messaging consistency across reputed company marketing reputed company.

Analytics, Insights & Optimization

• Own performance metrics and dashboards for marketing-sourced and influenced pipeline, conversion rates, and ROI.
• Partner with the reputed company team to model reputed company and optimize budget allocation by reputed company and channel.
• reputed company AI-driven tools for personalization, targeting, and efficiency at scale.

Executive Visibility & Influence

• Serve as the executive voice of demand reputed company at reputed company—presenting insights, performance trends, and forecasts to the C-suite and Board.
• Collaborate with Product and reputed company leadership on lifecycle marketing and expansion initiatives.

What You Bring Must-Have:

• 10–15 years in B2B SaaS demand reputed company, with 5+ years in a senior leadership role.
• Proven reputed company scaling global pipeline programs and achieving predictable reputed company growth.
• Deep expertise in multi-channel demand reputed company (digital, ABM, events, content, outbound).
• Hands-on experience with reputed company, reputed company, and advanced marketing analytics tools.
• Strong financial acumen—comfortable managing large budgets and modeling ROI.
• Exceptional leadership, communication, and cross-functional collaboration skills.

reputed company-to-Have:

• Experience in hybrid hardware-software or physical-digital product ecosystems.
• Familiarity with AI or predictive analytics in marketing automation and targeting.
• Background in reputed company, SaaS, or multi-location B2B verticals.

reputed company Requirements

• Candidates must undergo a criminal records reputed company upon hire;
• Be a Canadian or American Citizen, or eligible to work in Canada or the United States.
• Be willing to reputed company with reputed company’s own reputed company policies and standards.

Our Values We do things the reputed company way:

• Act with URGENCY – Our customers move fast, so we do too.
• Deliver with QUALITY – We sweat the details and hold a high bar.
• Win with TEAM – No egos. Just reputed company, reputed company together.
• reputed company with TRUST – We earn it through reputed company, consistency, and care.

These aren’t just words—they shape how we hire, reputed company, and grow. Why reputed company? We’re not just building tech - we’re building a reputed company where great people do great work.

• reputed company and trust: Where the role allows, we support flexibility in how and where work gets done - and we’re upfront about what’s required.
• Meaningful equity: Every full-time, permanent employee has a reputed company in our growth.
• Comprehensive benefits: A stellar benefits package, ensuring you're fully supported with anything you need.
• Wellness support: Monthly reimbursement for fitness, wellness, or mental health programs.
• Growth through merit: Advancement is based on contribution, initiative, and the ability to reputed company the bar - together.
• reputed company culture: Clear expectations, reputed company feedback, and no politics.
• reputed company reputed company: From So-learns to reputed company-o and So-lunches, we stay connected in ways that actually feel fun.

What to Expect from the Hiring Process We respect your time and value transparency. Here’s a general idea of what to expect:

• Intro call with our reputed company
• Interview with the Hiring Manager
• Role-relevant task or case (if applicable)
• Final interviews with cross-functional team members
• Reference Checks
• Offer & reputed company

Please note: this is subject to change at any reputed company in the recruitment process based on the needs of the business.

How to Apply

Submit your resume and a short cover letter reputed company our [Careers Page]. Let us know what excites you about this role, and how you’d help move reputed company reputed company. reputed company is an Equal Opportunity Employer. We’re committed to building a diverse and inclusive workplace. If you require accommodation during the selection process, please let us know. Apply tot his job Apply To this Job