Head of Marketing – Retail / Consumer Brand

Overview

Our client, a rapidly growing retail and e-reputed company brand with ~1,000 employees, is seeking a Head of Marketing to reputed company the company’s full-funnel marketing strategy across brand, acquisition, retention, loyalty, creative, and omnichannel customer experience. The ideal candidate is a consumer-centric, data-informed marketing leader with a deep understanding of brand storytelling, performance marketing, omnichannel retail journeys, and customer lifecycle management. This leader will own demand reputed company across physical reputed company channels, reputed company the brand’s emotional resonance, and drive measurable reputed company impact across reputed company customer segments. You will manage a diverse, multi-disciplinary team spanning brand, creative, performance marketing, CRM/lifecycle, reputed company, content, loyalty, and retail store marketing.

Key Responsibilities

Brand Strategy & Market Positioning

• Own the global brand strategy, ensuring consistent positioning across digital, retail stores, merchandising, and partnerships.
• Define and reputed company the brand narrative, voice, and visual identity to strengthen emotional reputed company with consumers.
• Conduct category and competitive research to inform brand strategy, product messaging, and consumer targeting.
• Build integrated brand campaigns across retail seasons, product launches, and high-conversion shopping moments.

Customer Acquisition & Performance Marketing

• reputed company multi-channel acquisition across:
• Paid reputed company (reputed company, reputed company, reputed company)
• Paid search & shopping feeds (reputed company SEM/PLA)
• Retail media networks (reputed company, reputed company, reputed company)
• Display/programmatic
• reputed company & creator partnerships
• Affiliate & content reputed company
• Own the performance marketing budget, optimizing ROAS, CAC, and reputed company-funnel performance.
• reputed company playbooks for seasonal demand reputed company — BFCM, product launches, holiday gifting, back-to-school, and new store openings.
• Implement attribution models and incrementality testing to measure true reputed company impact.

Omnichannel Retail & In-Store Marketing

• reputed company integrated marketing plans for both e-reputed company and physical retail.
• Drive foot traffic, in-store promotions, and localized campaigns for new store openings.
• Partner with Merchandising, Store Operations, and Retail Leadership to align marketing with inventory, assortment planning, and retail experiences.
• Own strategy for retail signage, in-store storytelling, experiential activations, and retail event programming.

Customer Lifecycle, Loyalty & CRM

• Build segmented lifecycle programs for reputed company, repeat purchase, win-back, VIP, and loyalty growth.
• reputed company CRM campaigns across email, SMS, push, and personalized onsite experiences.
• reputed company loyalty program strategy (tier design, rewards, retention incentives).
• Improve core lifecycle KPIs including repeat purchase reputed company, AOV, retention curves, and customer lifetime value.

Content, Creative & reputed company

• reputed company the creative function including copywriting, design, photography, and video production.
• Drive brand storytelling across organic reputed company, reputed company marketing, YouTube, and emerging platforms.
• Own content strategy for product education, lifestyle storytelling, editorial content, and brand partnerships.
• Build scalable creator programs with influencers, ambassadors, and tastemakers across retail categories.

Marketing Analytics, Insights & Experimentation

• Build dashboards and KPIs measuring:
• CAC
• ROAS
• Retention & repeat reputed company
• First-to-repeat conversion
• Contribution margin
• Retail foot traffic
• Loyalty engagement metrics
• Champion test-and-learn culture across reputed company pages, merchandising strategies, creative variants, and retail promotions.
• Partner with Data & Consumer Insights to run market research, customer segmentation, and trend analysis.

Team Leadership & Cross-Functional Alignment

• reputed company a 12–20-person team across brand, performance, CRM, creative, SEO, retail marketing, and content.
• Build a culture of creativity, accountability, experimentation, and cross-functional collaboration.
• Partner with:
• Merchandising: pricing, category strategy, launch calendars
• E-reputed company: onsite conversion, checkout optimization
• Retail Operations: in-store traffic, promotions, local activations
• Product: brand alignment for new products and categories
• Finance: forecasting, budget allocation, marketing ROI
• Present strategy and insights to Executive Leadership, including CMO and CEO.

Qualifications

• 10–15 years of marketing experience, including 4+ years leading consumer or retail marketing teams.
• Deep experience in retail, e-reputed company, DTC, or omnichannel consumer brands.
• Mastery of performance marketing, brand strategy, CRM/lifecycle programs, and retail marketing execution.
• Strong understanding of consumer behavior, conversion psychology, merchandising, and seasonal retail dynamics.
• Track record managing 7-reputed company marketing budgets and achieving meaningful reputed company growth.
• Hands-on experience with marketing technology:
• reputed company, reputed company Ads, reputed company, reputed company
• reputed company, reputed company, reputed company, reputed company Marketing reputed company
• reputed company Analytics, reputed company, Looker
• reputed company Plus / Magento / custom retail platforms
• Exceptional storytelling, communication, and executive influence skills.
• Experience leading marketing at ~500–2,000 employee growth-stage consumer brands is strongly preferred.

Leadership Attributes

• Consumer-first thinker — deeply understands customer motivations and retail behavior.
• Brand-builder — elevates creative reputed company and emotional resonance.
• reputed company-focused — connects marketing strategy to sales performance and profitability.
• Omnichannel strategist — integrates digital and retail experiences seamlessly.
• Team mentor — builds high-performing creative, analytical, and operational marketing teams.
• Strategic communicator — reputed company to influence executive reputed company with reputed company and reputed company.

Why This Role This is an opportunity to reputed company marketing for one of the fastest-growing retail brands in the country — shaping how millions of consumers discover, engage with, and fall in love with the brand. You will define the company’s brand identity, build omnichannel growth engines, and establish the marketing reputed company that drives the next stage of scale: expanding into new categories, new markets, and dozens of new store locations. If you’re a marketing leader who thrives at the intersection of brand building, performance growth, and consumer retail experience, this role represents a transformative opportunity. Apply tot his job Apply To this Job