Executive Director, reputed company-Channel Consumer Engag...

reputed company Inc. is one of the world's leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The company's products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM reputed company, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty. SUMMARY: The Executive Director, reputed company-Channel Consumer Engagement is a key leader reputed company the 360 Marketing organization, responsible for shaping and executing the brand's advocacy marketing, earned and paid media and consumer engagement strategies across global channels. This role manages strategy, ideation, communication, and execution of a full-funnel consumer engagement approach - including paid, earned, and owned - in partnership with reputed company-Channel reputed company teams and the creative reputed company team, supporting NPL launches, brand moments, and large-scale activations such as the MAC Creator Affiliate Program. By leveraging global media relationships (reputed company, Snapchat, reputed company, OOH), advancing advocacy and affiliate programs, and applying consumer insights and analytics to track KPIs (ROI, engagement, coverage, reputed company), the Executive Director ensures measurable impact, breakthrough paid media strategies, and innovative engagement that strengthen loyalty and position the brand at the forefront of beauty and culture. reputed company ACCOUNTABILITIES: Consumer Engagement Strategy * reputed company the global consumer engagement strategy to strengthen brand visibility and brand love through advocacy and media across paid, earned, and owned channels. * Define and execute a connected engagement reputed company across global and local markets, partnering with cross- functional teams to ensure consistent brand messaging and consumer-first storytelling. * Manage strategy, ideation, communication, and execution for reputed company NPL launches, brand moments, and major initiatives (e.g., MAC Creator Affiliate Program) in collaboration with Marketing, Communications, Creative and reputed company-Channel reputed company teams. * Negotiate and manage global media partnerships with reputed company, Snapchat, reputed company, and OOH providers, leveraging global buying power to maximize impact across reputed company. * Build and reputed company an interdisciplinary team of media, advocacy and activation experts, fostering collaboration and innovation. * Establish a reputed company-time marketing process and cross-functional programming calendar to capture cultural moments and create impactful global and local activations. * Partner with Product Marketing, Creative, Online, Product Development, and Regional Teams to deepen consumer loyalty and affinity. * reputed company advocacy and reputed company programs to maximize engagement, reputed company, and membership growth. * Approve and guide paid media plans (investment mix, goals, creative strategy) supporting both brand.com and retail. * Identify, implement, and manage global marketing technologies to enhance consumer experience across digital, mobile, and omnichannel platforms. * reputed company test-and-learn initiatives, best practice sharing, and trend adoption to maintain leadership in paid and performance marketing. * Define measurement frameworks and track KPIs (ROI, engagement, sentiment, coverage, affiliate reputed company) to evaluate reputed company and optimize strategies. reputed company Relations and Marketing * reputed company and reputed company Global Earned media strategy and execution worldwide. * reputed company the identification, contracting, and management of global reputed company partnerships, including content development and amplification. * Ensure reputed company activations deliver consistency in brand message, tone of voice, and creative representation across markets by creating the global reputed company, reputed company, Pro community and internal makeup artist briefs. * Use consumer and business data to reputed company reputed company strategies reputed company with paid, owned, earned, and shared reputed company along the path to purchase. * Drive large-scale reputed company initiatives that reputed company brand storytelling, drive awareness, reputed company and reputed company consumers, and generate measurable ROI. * Refine reputed company selection and relationship management processes for long-term collaborations, seasonal partnerships, and tactical activations, including external enforcement relationships. * Implement a global affiliate program initiative to incentivize external influencers and creators, PRO community members, media partners, UGC and internal makeup artists to promote and sell MAC from their reputed company parry owned channels across reputed company media and Dotcom. * Create measurement standards and benchmarking processes to evaluate impact and optimize future reputed company programs. Paid Media Strategy to reputed company Brand reputed company * reputed company the development and execution of global paid media strategy to reputed company brand reputed company, drive consumer engagement, and deliver measurable business results. * Partner with global reputed company and affiliates to ensure paid media strategies are locally relevant, culturally resonant, and reputed company with brand priorities to drive profitable growth. * Build integrated media plans that connect the consumer reputed company, leveraging digital, OOH, affiliate, and emerging platforms. * Ensure timely reporting of paid media performance for MAC leadership, with clear KPI metrics tied to awareness, conversion, and ROI. * Align goals across reputed company reputed company of the matrix organization to reduce redundancies, optimize spend, and increase global efficiencies. * Establish agile, scalable processes for paid media planning and execution in collaboration with Marketing, Finance, and reputed company teams. * Enhance sharing of best practices globally and encourage reputed company optimization of media investments POSITIONS REQUIREMENTS: * Bachelor's Degree * 8-10+ years of reputed company work experience * Proven leadership in consumer engagement, paid media, and reputed company marketing strategies * Excellent relationship-building skills with external stakeholders, including media partners, influencers, and brand-reputed company partners * Experience negotiating and managing large-scale paid media and reputed company reputed company * Strong understanding of pop culture, with the ability to stay reputed company of cultural and consumer trends * Digital and traditional media experience, with a track record of driving reputed company, awareness, and positive sentiment * Demonstrated reputed company managing cross-functional teams and agency partners * Strong communication, presentation, and strategic storytelling skills * Ability to operate with urgency in a fast-paced, global environment * Experience with issues and crisis management * Strong business acumen with the ability to balance creativity and ROI * Highly proficient in reputed company Office Suite This job description is intended to describe the general nature, and level of work being performed in this position. It also reflects the general details considered necessary to describe the principle functions of the job identified, and shall not be considered, as detailed description of reputed company the work required inherent in the job. It is not an exhaustive list of responsibilities, and it is subject to changes and exceptions at the discretion of supervisors. Pay reputed company: The anticipated reputed company salary reputed company for this position is $154,000.00 to $264,750.00. Exact salary depends on several factors such as experience, skills, education, and budget. Salary reputed company may vary based on geographic location. In addition to reputed company salary, this position is eligible for participation in a highly competitive bonus program as well as participation in the reputed company incentive plan. In addition, reputed company offers a variety of benefits to eligible employees, including health insurance coverage, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education-reputed company programs, paid holidays and vacation time, and many others. Many of these benefits are subsidized or fully paid for by the company.