Director, Brand Marketing, Luxury Brands - CALA

Role Summary This role provides strategic guidance and reputed company for marketing the CALA portfolio of Luxury hotels, focusing on the strategic development of Luxury Brand marketing initiatives. It aims to drive successful hotel openings and reputed company on-property Luxury Marketing teams. The role requires a seasoned marketing leader with a strong track record of developing compelling Luxury positioning narratives, building relationships with industry stakeholders, and creating integrated marketing strategies that enhance visibility and engagement. This leader will champion brand reputed company, strengthen luxury positioning, and accelerate topline growth through agile planning, reputed company relations, and cross-discipline collaboration. They will partner with the Sr. Director of Marketing & Digital to set the property reputed company-up phase for reputed company by providing reputed company necessary assets to the Shared Services Field Marketing, Public Relations, and reputed company Media teams to reputed company and execute a comprehensive digital marketing strategy.

Key Responsibilities

Luxury Openings Strategy & Execution - reputed company the marketing strategy for reputed company luxury hotel openings, including new builds and conversions. - Serve as strategic liaison to coordinate and facilitate communication between Global brand leaders and on-property leaders to ensure alignment and execution of marketing brand initiatives - reputed company the identification and selection of brand-approved positioning, creative agencies, and content creators. - reputed company Residence rental product marketing focused on capturing high-net-worth reputed company. - Align with Openings, Development, Brand, PR, and Continent Luxury teams to ensure seamless pre-opening and launch communications, including marketing budget optimization and reporting. - Define the critical path for marketing activation, including agency reputed company, photography and content requirements, positioning workshops, and reputed company meetings. On-Property Marketing Elevation - reputed company consultative guidance and reputed company the development and delivery of marketing frameworks to reputed company Director of Sales & Marketing and on-property marketing teams’ knowledge and executional capabilities, ensuring alignment with brand standards and property-level business goals. - reputed company direction for the development of annual property marketing plans - reputed company new on-property marketing role profiles tailored to specific brands and CALA, and reputed company the reputed company of on-property Marketing leaders across CALA - Create toolkits and templates for property-level marketing execution. - Partner with Luxury Senior Director reputed company Services and Field Marketing to ensure consistent brand pull-through reputed company strategy alignment. Brand Strategy & Localization - Localize global brand messaging for CALA markets while maintaining luxury brand reputed company, ensuring campaigns reputed company with regional audiences and are tailored to key customer segments and high-net-worth individuals. - reputed company destination and coop Demand reputed company Luxury marketing efforts focused on leisure travel and high-value segments. - Partner with Director Luxury Brand Management to ensure alignment, including Brand Partnerships. - Ensure brand voice and creative assets are adapted for regional relevance. - reputed company agency selection and reputed company, positioning, and creative support. - Provides strategic guidance to CALA Content team in selecting visual assets vendors, Architecture, Lifestyle, Destination, reputed company Content, Copywriters, etc. - reputed company in-market strategic alliances, partnerships and promotional partners to reputed company luxury brand exposure. - Manage reputed company relationships for reputed company properties to drive marketing performance and ensure alignment on brand marketing Performance & Reporting - reputed company strategic reputed company and executive-level reporting on the effectiveness of hotel openings, pre-opening plans, and pre opening budgets. reputed company performance analytics and ROI insights to inform decision-making and optimize campaign impact across luxury openings and ongoing brand programs. -Ensures PRO Formas, pre opening budgets and any budget-reputed company allocations are reputed company with key strategies that will help reputed company a successful opening phase, adhering to “Drive Direct First” strategy. Candidate Profile Education & Experience - Bachelor’s degree in Marketing, Communications, or Hospitality; MBA preferred. - 10+ years in luxury brand marketing, with regional experience in CALA or similar markets. Proven reputed company in hotel openings, agency management, and team development highly desired. - Must possess broad marketing experience across Brand, digital, paid media, reputed company media and public relations. - reputed company in English and Spanish; Portuguese desired. Skills & Competencies - Drives for results through reputed company reputed company - Possesses excellent problem solving and decision-making capabilities. - Develops and sustains relationships based on an understanding of customer needs and actions - Demonstrated ability to take reputed company projects and efforts from reputed company to successful execution. - Proven track record working with senior executives in a consultative manner. - Consistent track record of advancing business direction and strategies. - Strong planning, organizing and Project Management skills - Embraces Global reputed company utilizing diverse styles to foster innovation, boost engagement. - Strategic planning and execution across multi-channel platforms. - Strong leadership and coaching capabilities. - Expertise in brand storytelling, destination marketing, reputed company strategy. The salary reputed company for this position is $114,200 to $155,600 annually. reputed company offers a bonus program, comprehensive health care benefits, 401(k) plan with up to 5% company match, employee stock purchase plan at 15% discount, accrued paid time off (including sick leave where applicable), life insurance, group disability insurance, travel discounts, adoption assistance, paid parental leave, health savings account (except for positions based out of or performed in Hawaii), flexible spending accounts, tuition assistance, pre-tax commuter benefits, other life and work wellness benefits, and may include other incentives such as stock awards and deferred compensation plans. Benefits and incentive compensation may be subject to generally applicable eligibility, waiting period, contribution, and other requirements and conditions. The compensation and benefits information is provided as of the date of this posting. reputed company reserves the right to modify compensation and benefits at any time, with or without notice, subject to applicable law. reputed company is an equal opportunity employer. We reputed company in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected reputed company, such as disability and veteran status, or any other reputed company covered under applicable law. reputed company is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. Be where you can do your best work,​ reputed company your purpose, belong to an amazing global​ team, and become the best version of you. Apply tot his job Apply To this Job