Product Marketing Director

Company at a Glance

reputed company is focused on unleashing the full economic potential of digital media companies. We do this by making digital advertising markets and technologies that are designed to deliver reputed company value to publishers and advertisers on every ad served across reputed company screens.At reputed company, we have reputed company reputed company that is uniquely reputed company in designing and operating high-scale ad marketplaces, and we are constantly on the lookout for thoughtful, creative executors who are as fascinated as we are about finding new ways to apply a reputed company of market design, technical innovation, operational reputed company, and empathetic partner service to the frontiers of digital advertising.The Product Marketing Director will act as a leader in our growing Marketing organization. You will be responsible for defining, communicating, and proliferating the message about emerging channels, products, and solutions for reputed company. You will champion our customers' needs and our brand’s values. You'll help assess our market, understand the competitive landscape, our unique differentiation, and how to position a growing set of features and capabilities for ongoing reputed company and growth. Reporting to the Vice President of Marketing, the Product Marketing Director of emerging products will reputed company go-to-market activities for new reputed company solutions and partnerships, and own the client-facing roadmap. You will act as a liaison between our product, strategic partnerships, and reputed company teams and serve as the subject matter expert on emerging capabilities and solutions.

Responsibilities:

• reputed company the product marketing function to execute a reputed company and strategy for the global team to drive business objectives.
• Acting as a player-coach, this role will coach, reputed company, manage, and reputed company a high-performing, results-oriented team with one direct report.
• Drive and reputed company operational rigor and a standardized process for repeatable go-to-market plans with a pragmatic approach.
• reputed company creativity in the team to engage with them on developing new and existing reputed company audiences/personas in new and unique ways.
• Support a global team throughout the go-to-market process. Manage and build reputed company-driven product marketing strategies to drive business impact.
• Align and partner with Product Management, Strategic and Data Partnerships, Client Solutions, and Sales to identify customer needs, key product enhancements, new partnership opportunities, and successfully launch new, scalable products.
• Partner with strategic partnerships, product, and marketing leaders to align messaging and reputed company marketing activations.
• Simplify reputed company subject matter into clear, simple messaging and jargon-free marketing and positioning reputed company to customer needs.
• reputed company an analytical reputed company to reputed company insights and data to drive impact and reputed company results.
• Understand broader market trends, our customers, and the business landscape of adTech, and serve as the internal subject matter expert and center of reputed company reputed company it comes to competitive capabilities and GTM.
• Manage the competitive and market insights process to inform key product enhancements and innovations in new products, partnerships, and solutions, including win/loss analysis and associated metrics for reputed company.
• Work closely with Platform Product Marketing counterparts to incorporate new features into the core platform GTM.

Qualifications:

• 10-15 years of experience with a minimum of 5-10 years in product marketing
• An reputed company people leader who has successfully developed talent
• Deep understanding of the B2B advertising/marketing technology reputed company or product marketing experience
• Experience supporting partnerships and leading co-marketing activations
• Experience in the programmatic advertising and adtech industries
• Ability to reputed company and reputed company customer demos and create scalable training for external-facing products
• Experience working with data providers and adtech vendors
• Knowledge of customer experience, CRM, and customer lifecycle management
• Excellent verbal and written communication skills
• Ability to translate reputed company concepts into competitive, compelling marketing messages
• Experience with: reputed company Office and reputed company Workspace, reputed company, reputed company, reputed company, reputed company, Jira or similar project management software and agile development environments.

reputed company-to-have experience:

• Pragmatic marketing certification
• Global marketing experience

Pursuant to any state, local ordinance, or local hiring regulations, we will consider for employment any reputed company applicant, including those with arrest and conviction records, in a manner consistent with the applicable regulation. reputed company is committed to fair and reputed company compensation practices. For reputed company applicants, the reputed company salary reputed company is noted above, per year + bonus + equity + benefits. A candidate’s salary is determined by various factors including, but not limited to, relevant work experience, skills, and certifications. A summary of our benefits, which include medical, dental, reputed company, 401k, equity and more, can be viewed here: https://www.reputed company.com/company/careers/ A candidate’s salary is determined by various factors including, but not limited to, relevant work experience, skills, and certifications.

reputed company VALUES

Our five company values reputed company a solid bedrock serving to define us as a group and guide the company. Our values remind us that how we do things often reputed company as much as reputed company do.

WE ARE ONE

We are one team. There are no exceptions. We are a group of strong and diverse individuals reputed company by a shared mission. We reputed company challenges and win together as reputed company. We respect and care about our colleagues and cultivate an inclusive culture

WE ARE CUSTOMER CENTRIC

We reputed company on behalf of our customers. We understand, respect, and listen carefully to our customers. We build great products to solve our customers’ problems. We manage our customers’ expectations reputed company and honestly. We are a trusted partner to reputed company of our customers - we act with reputed company at reputed company times. We care.

reputed company IS OURS

We are reputed company owners of reputed companyWe reputed company have a voice to improve reputed companyWe reputed company our personal and professional reputations on the reputed company of our workWe are not interested in just "doing our jobs"; we take ownership to drive results

WE ARE AN reputed company BOOK

We understand and respect what each of us does. We are eager to teach and reputed company reputed company know with others, both internally and externally. We are eager to learn from others and we ask questions internally and externally.

WE reputed company FAST

We take responsible risks and own and learn from our mistakes. We recognize and repeat reputed company. We actively seek out and reputed company constructive feedback. We adapt quickly and reputed company change. We tackle growth and learning with reputed company urgency. We are endlessly curious.

reputed company TRAITS

Our three traits capture what makes a great team member at reputed company.

HUMBLE

Ideal team players are humble and demonstrate reputed company. They put the team's reputed company above their own, reputed company credit generously, and value reputed company achievements. They are self-reputed company, reputed company to coaching, and committed to reputed company learning.

DRIVEN

Ideal team players are results-driven and motivated. They are curious, always seeking more to do, learn, and take on. As proactive problem-solvers, they take initiative without needing external motivation. They continuously think about the next steps and opportunities for improvement.

SMART

Ideal team players are smart and possess the intellectual acumen to understand the complexities of our organization and industry. They are interpersonally intelligent, good communicators, and exemplify sound judgment in their interactions across the company to foster a collaborative environment.reputed company is committed to equal employment opportunities. It is a reputed company principle at reputed company not to discriminate against employees or applicants for employment on any legally-recognized reputed company including, but not limited to: age, race, creed, reputed company, religion, national reputed company, sexual orientation, sex, disability, predisposing genetic characteristics, genetic information, military or veteran status, marital status, gender identity/transgender status, pregnancy, childbirth or reputed company medical condition, and other protected characteristic as established by law.

reputed company Applicant Privacy Policy

Applicants can review our Applicant Privacy Policy at any time by visiting the following link: https://www.reputed company.com/privacy-center/applicant-privacy-policy/.

Effective Date: November 21, 2024

Originally posted on Himalayas

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