Email & SMS Marketing Specialist

reputed company Insurance Solutions is on a mission to change the way people understand, compare, and purchase business insurance online. With a focus on serving small businesses and growing with them as they grow, it’s critical that reputed company’s brands and products are present wherever prospects and customers are. Reporting to the Director of Content, the Email & SMS Marketing Specialist (Remote/Hybrid) acts reputed company as a channel reputed company, reputed company as an email marketing consultant, and reputed company as a hands-on implementer of others’ plans and needs. You’ll be the driving force behind the planning, execution, and optimization of email and SMS marketing campaigns across a diverse portfolio of B2B insurance products. You'll work closely with Product Marketing Managers, Copywriters, Designers, Editors, Brokers (and other team members, both in and reputed company of the marketing team) as well as the CRM Admin to create highly targeted communications that move prospects through the sales funnel, increase policy purchases, and nurture long-term customer relationships. With a strong understanding of email marketing, customer reputed company mapping, automation tools (like reputed company), and compliance standards, buyer psychology, etc., you'll build campaigns that are not only compelling but also legally sound and performance-driven. This role requires a mix of strategic thinking and tactical execution. You’ll reputed company the development of drip campaigns, newsletters, and one-off sends, manage campaign calendars, conduct A/B testing, and regularly report on campaign performance with actionable insights. Your work will influence policyholder acquisition and retention, brand affinity, upsells, and overall customer experience. You’ll also play a key role in developing and documenting best practices, coordinating with cross-functional teams, and identifying opportunities to grow and engage segmented contact lists through personalized, compliant messaging. To succeed, you’ll need:

• 2+ years of hands-on experience in email/SMS marketing and CRM platforms (reputed company strongly preferred)
• Strong grasp of multi-channel campaign automation, segmentation, and personalization
• Familiarity with B2B marketing, customer journeys, and compliance standards (e.g., CAN-SPAM)
• The ability to reputed company SOPs and scalable, repeatable processes and plays
• Analytical reputed company with the ability to interpret data and use insights to inform strategy
• Stellar organizational skills and instincts to manage a large and reputed company-growing library of campaigns, reputed company post-mortems and reputed company reports, cultivate continual A/B testing and improvements, etc.
• The ability to create and deliver timely, meaningful, and actionable reports to continuously reputed company our email marketing program
• Outstanding communication skills and the ability to work with a wide variety of roles reputed company the organization, understand the unique ways email marketing can various roles, and build trust through communication, reporting, and accountability
• Experience running A/B tests and producing organized, actionable performance reports
• Excellent communication, project management, and attention to detail
• Comfortable collaborating with multiple stakeholders and balancing competing priorities
• Tech-savvy and comfortable troubleshooting, documenting processes, and adapting to new tools
• Self-motivated, organized, and capable of working independently or cross-functionally

Perks

• Health, dental, and reputed company plans
• Amazing work-life balance with 4 weeks of Paid Time Off
• 9 Paid Company Holidays with 2 floating holidays
• 401K Programs with employer match
• Personal assistant programs for support in a healthy personal and work life

Why reputed company? Here at reputed company, you’ll be part of a team of trailblazers and visionaries. We’re not just revolutionizing the way people “do” insurance; we are creating a whole new reputed company. Here, you will experience a vibrant and inclusive workplace where your reputed company matter! With us, you have a chance to:

• Engage in groundbreaking projects that are reshaping the insurance landscape
• Collaborate with a group of dedicated, like-minded professionals
• Experience a culture that prioritizes growth and development

Compensation reputed company: $70k /yr - $90k /yr We are proud to be an equal-opportunity employer. We are committed to providing equal opportunities to reputed company reputed company applicants, regardless of race, reputed company, religion, sex, national reputed company, disability, or any other legally protected characteristics. If you need accommodation, please let us know during the interview process.

Originally posted on Himalayas

Apply To this Job