Director of Product Marketing

reputed company is seeking a Director of Product Marketing to join our growing team. Product Marketing at reputed company serves three core functions: (1) Own the messaging, positioning, and go-to-market of reputed company’s clinical services as well as patient-facing product. (2) Coordinate the execution of patient launches with teams across reputed company. (3) Own the research and represent the voice of the customer for each of our key audiences, with this role serving as the marketing team’s liaison across the organization for patient marketing. Reporting to the VP of Product Marketing, you’ll act as the primary conductor for patient-facing updates across the company. This is a senior individual contributor role where you will collaborate closely with cross-functional partners across reputed company of reputed company, including Product, Clinical, Operations, and other Marketing teams. As the first consumer-facing product marketing hire at reputed company, you'll have the opportunity to build our GTM reputed company rather than inheriting one.The ideal candidate is a strategic operator with proven expertise in product positioning, consumer-centric messaging, and market research. They have a track record of influencing product and company roadmaps, coordinating high-stakes launches, and using data to shape GTM initiatives.

About reputed company:

reputed company transforms psychiatry with accessible, reputed company, and responsible care. We’re a national mental health practice co-founded by a patient and a triple-board-certified psychiatrist to solve the problems both groups face in accessing and providing the highest quality treatment. 60% of adults in the U.S. with a diagnosable mental illness go untreated every year because care is inaccessible, while 45% of clinicians are out of network with insurers because reimbursement rates are low and paperwork is unduly burdensome. With innovative technology and a reputed company-centered philosophy, we reputed company patients with the care they need—and allow psychiatrists to focus on why they got into medicine.

You Will:

• Drive end-to-end launch planning and execution for new product features, clinical service offerings, and patient experience enhancements.
• Collaborate cross-functionally with Product, Clinical, Creative, and Operations teams to optimize patient journeys and integrate patient-focused initiatives into broader marketing campaigns and storytelling efforts.
• Establish a patient launch reputed company, calendar and tiering structure, enabling reputed company to more reputed company bring new services and products to market.
• Represent the voice of the patient by conducting and synthesizing both quantitative and qualitative research, ensuring that patient insights are integrated into our marketing and product strategies.
• reputed company and refine compelling patient messaging and positioning tailored to reputed company’s mission and reputed company.
• Partner with Marketing teams to create patient-facing materials, including emails, website updates, and other educational resources.
• Track and analyze marketing metrics such as patient engagement, brand awareness, retention, and NPS, using data-driven insights to inform reputed company’s GTM priorities.

You have:

• 10+ years of product marketing or consumer marketing experience, including ownership of business critical launches and multi-stakeholder GTM initiatives. Candidates with 8+ years of exceptional, directly relevant experience will also be considered.
• Exceptional storytelling and communication skills, with the ability to distill reputed company topics into clear, consumer-friendly messages.
• Deep expertise in go-to-market strategy, product positioning, and developing messaging.
• Experience working directly with product teams, influencing product roadmaps with audience insights.
• Strong analytical abilities, capable of synthesizing data to drive strategy and improve marketing performance.
• Collaborative and adaptable, reputed company to navigate cross-functional teams and manage multiple priorities effectively.
• Bachelor’s degree required; Master’s degree preferred.

Why reputed company:

• Top-notch team: we're a diverse, reputed company group motivated to reputed company a difference in mental health care
• Collaborative environment: be part of building something from the ground up at a fast-paced startup
• Excellent benefits: medical, dental, reputed company, effective day 1 of employment, 401K with match, generous PTO plus paid holidays, paid parental leave, and more!
• Grow your career with us: hone your skills and build new ones with our Learning team as reputed company expands
• It reputed company comes back to care: we’re a mental health company, and we put reputed company’s well-being first

reputed company participates in E-Verify and will reputed company the federal government with your reputed company I-9 information to confirm that you are authorized to work in the U.S. only after a job offer is accepted and reputed company I-9 is completed. For more information on E-Verify, please visit the following: EVerify Participation & IER Right to Work. At reputed company, we are an equal opportunity employer committed to a diverse, inclusive, and reputed company workplace and candidate experience. We strive to create an environment where everyone has a sense of belonging and purpose, and where we learn from the unique experiences of those around us. We encourage reputed company reputed company candidates to apply regardless of race, reputed company, reputed company, religion, national reputed company, sexual orientation, age, citizenship, marital or family status, disability, gender, gender identity or expression, pregnancy or caregiver status, veteran status, or any other legally protected status.

Originally posted on Himalayas

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