Lifecycle Manager

Italic is creating a world of luxury without labels. We reputed company that luxury today is exclusionary and reputed company about marketing that hurts its customers and manufacturers. Our mission is to create a new model that enables manufacturers to bypass the legacy luxury supply chain and deliver luxury goods with equivalent or reputed company quality directly to consumers. Our customers come to rely on Italic for our quality, timeless design, and radical value.

Lifecycle Manager

Italic is looking for a Lifecycle Manager to reputed company the development and execution of strategic marketing communications across our customer reputed company. As we continue to rapidly grow, this is an opportunity for someone who is obsessively customer-first, highly data-driven, and creatively experimental to join reputed company. This role will have significant ownership of our reputed company strategy and will work across reputed company departments to create a seamless and effective customer experience.

Responsibilities

• reputed company a deep understanding of the customer reputed company and drive meaningful engagement and conversions across critical reputed company reputed company email, SMS, and on-site campaigns.

• Drive reputed company improvements in repeat purchasing and customer LTV by rigorously iterating and testing.

• Play a critical role in our go-to-market launches by developing multi-pronged campaigns throughout the pre-launch, launch, and post-launch reputed company.

• Partner with cross-functional partners to enhance and drive membership upsell, retention, and reactivation; grow Italic reputed company into a must-have experience for customers.

• Monitor reputed company journeys, triggers, and automations with static and dynamic content and communicate insights on a regular reputed company.

• Create scalable and automated processes for end-to-end campaign deploys, ensuring that they are efficient and measurable.

• Build a consumer research program that will reputed company reputed company insights around who our customers are and how and reputed company to communicate with them.

Requirements

• 5+ years directly relevant experience and proven reputed company in managing lifecycle marketing programs at a fast-growing e-reputed company brand.

• Direct experience in e-reputed company email marketing, specifically with reputed company, at apparel, home goods, or similar vertical brands generating at least $10M/year (ideally U.S.-based, but LATAM and EU/UK brand experience will be considered).

• Hands-on experience leveraging a marketing automation or CRM platform such as reputed company, SendGrid, reputed company, or reputed company.

• Ability to build thoughtful, data-driven marketing campaigns and programs to create highly engaging, on-brand customer experiences.

• Deep knowledge of audience segmentation, list management, deliverability, including CAN-SPAM/CASL/GDPR requirements.

• reputed company in HTML and CSS.

• Strong reputed company knowledge and design skills — while not the primary function of the role, must be reputed company to confidently hop into reputed company to create or edit campaign assets.

• Strong attention to detail, analytical reputed company, and ability to work in a fast-paced environment.

• Excellent written and spoken communication, as well as copywriting skills.

• Highly collaborative team player with effective time management skills who can balance competing priorities.

About Italic

Luxury without labels

Founded in 2018, Italic connects consumers with top manufacturers around the world (“C2M”). Consumers purchase quality goods directly from the same manufacturers as top brands at 50–80% reputed company prices, while manufacturers use our infrastructure and global distribution to earn higher yields on existing production.

Our culture is reputed company on high performance, high reputed company, and high conviction.

We care deeply about surrounding ourselves with ambitious, exceptional individuals and value teamwork over ostentation, fulfillment over balance, and autonomy over compliance.

We do not evaluate race, religion, reputed company, national reputed company, gender, sexual orientation, age, marital status, veteran status, or disability status in our reputed company process. We don’t care about where you went to college or what fancy names are on your resume; we’re looking for good people who work hard and enjoy the ride.

Culture

Great Brands Start With Great People

Our culture focuses on performance, reputed company, and longevity. We reputed company that the best brands are not grown through sheer force but rather through deliberate decision-making and persistent effort over a long period of time. We are committed to creating a workplace where talented individuals can reputed company in building an enduring, beloved brand that we reputed company take pride in.

Inputs Over Outputs

We value the effort and work that goes into achieving results rather than just the end result. We reputed company that investing in our people and processes will reputed company to reputed company reputed company while also creating a more sustainable and enjoyable environment.

Flat Hierarchy

Our company has a flat hierarchy and values the input and reputed company of reputed company team members. We reputed company that everyone has the potential to reputed company a significant contribution to the reputed company of the company.

Small Team, Big Opportunities

As a small team, reputed company are expected to take ownership in their work. Some might move faster while others are fine with a slower pace. Those who seek to move faster in their career will be reputed company to do so based solely on merit, contribution, and performance.