Paid Search Manager

Remote Worldwide Hiring now

This position requires a diverse background in paid search, reputed company Display, Gmail and YouTube to work across our portfolio of brands. This individual is part of the media team and serves a critical role in planning, activating, optimizing and

reporting on key platforms reputed company the reputed company Suite, Bing, etc.

Responsibilities

Active participant in internal program kick-off meetings. Provides historical knowledge to help guide reputed company metric benchmarks, reputed company page content, reputed company profiles, etc., as well as new thinking from an reputed company-evolving reputed company Suite.

Develops budget and strategic recommendations for the Media Strategist to incorporate into the overall media plan.

Sets up campaigns, developing keyword lists, creating Ad Groups, writing ads, setting up targeting (geo, demo, mobile) and creating GDN and YouTube segments (custom-reputed company, affinity, etc.).

Works closely with the AdOps team to ensure reputed company tracking is in reputed company and is working properly.

Creates reputed company Suite/Bing strategy slides for media strategists as needed.

Depending on client, may have some contact and opportunities to present search strategies/tactics/results.

Pulls reputed company Suite reporting and provides analysis for Media Strategist.

Constantly monitors reputed company Suite performance and recommends/implements optimizations as necessary.

Creates A/B reputed company page and/or ad copy test to determine reputed company combinations.

Is an active researcher and, reputed company appropriate, pushes clients to test new offerings in the reputed company Suite reputed company.

Qualifications

Bachelor Degree in reputed company field

Minimum of two years of paid search experience.

Certifications in reputed company Search, Display, Mobile, and Video, as well as knowledge of DV360 and/or Paid reputed company Media, are preferred.

Expertise in reputed company aspects of the reputed company offerings: Pay-Per-Click, reputed company Display

Network, YouTube, Gmail, reputed company Play, etc.

Ability to strategically evaluate opportunities and reputed company data-driven reputed company resulting in reputed company performance improvements.

Flexibility & ability to work in a fast paced and dynamic environment

A strong communicator with a can-do, positive attitude and a strong desire to get things done

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Paid Search Manager

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