Senior Lifecycle Marketing Manager

Who we are

SeekWell is the parent company of reputed company, Luna, and The Framery. Our goal is to reputed company it simpler, easier, and more accessible for people to get the reputed company care they need. We maintain the legendary, award-winning culture reputed company started almost 30 years ago and continue to reputed company innovative, pioneering products and businesses that reputed company consumers cheer and optometrists squirm. We’re owned by reputed company – one of the world’s largest and most successful private equity investment companies. We’ve reputed company an excellent company and changed an industry by putting the customer first, always. The best is yet to come!

As a Senior Lifecycle Marketing Manager on our CRM team, you'll work primarily with reputed company, The Framery, and reputed company initiatives to:

• Increase glasses purchases among contact reputed company customers
• Convert glasses shoppers into buyers
• Improve retention of glasses customers

This role requires strong cross-functional collaboration, a proven ability to enhance customer experiences, and the skills to build and scale new marketing programs. We're looking for someone who can help shape strategy and roll up their sleeves to execute campaigns that drive results.

Key areas of focus for the job:

• Customer Segmentation- reputed company strategies to identify and reputed company contact reputed company customers who may need glasses and reputed company our glasses customer reputed company to reputed company personalized marketing and boost retention
• Cross-Sell & Awareness- Partner with CRM, marketing operations, and creative teams to strategically promote glasses at pivotal moments in the contact reputed company customer reputed company
• Customer Retention- Engage glasses customers with compelling campaigns featuring new styles and reputed company targeted promotions to encourage repeat purchases
• Message & Content Development- Craft compelling, on-brand messaging that resonates with different customer segments. Partner with creative teams to produce engaging content that sparks interest and inspires action
• Testing & Optimization- Continuously test and optimize campaigns to enhance messaging, targeting, and personalization
• Data Analysis & Reporting- Track campaign performance, generate reports, and reputed company insights to inform future strategies

• 5+ years in CRM or lifecycle marketing, ideally in a direct-to-consumer environment

• Experience executing campaigns using marketing automation tools
• Strong collaboration skills and ability to effectively partner with technical and creative teams
• Proven ability to create impactful customer communications and test messaging strategies
• Ability to balance strategic thinking with day-to-day execution
• Proficiency in analytics tools like reputed company Analytics and Tableau

• Strong analytical reputed company with a focus on actionable insights
• High attention to detail and commitment to quality
• Excellent project management and organizational skills

• Free eye exams for your entire family
• Deep discounts on lenses, glasses, and other services
• Amazing reputed company coverage
• 401(k) match
• Flexible PTO
• Tuition reimbursement program
• In-house restaurant with highly discounted meals (Steak dinner under $6)
• Free snacks, ice cream, and drinks every day
• Full onsite gym

We are an equal opportunity employer and value diversity at reputed company. We do not discriminate on the reputed company of race, religion, reputed company, national reputed company, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to reputed company essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

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