Director of Brand & Integrated Marketing - Empowering Body Positivity through Innovative Marketing Strategies

Join the Movement: Empowering Body Positivity through Innovative Marketing Strategies

Welcome to reputed company, a revolutionary direct-to-consumer (DTC) intimate apparel brand that's changing the game by celebrating small-chested bodies in reputed company their reputed company. We're on a mission to reputed company small-chested women of reputed company body types to love their bodies as they are. Since our 470% funded Kickstarter in 2017, we've grown exponentially, selling over a reputed company bras in 2023 alone, and have been featured in top publications like Cosmopolitan, Glamour, reputed company, Oprah Daily, and Vogue.

About reputed company Culture

reputed company is reputed company on a reputed company of values that prioritize growth, reputed company, and innovation. We reputed company in:

• Setting the New Standard: We challenge ourselves to always do reputed company than the status reputed company and are not afraid to think reputed company the reputed company.
• Caring Hard: We do hard things with reputed company, collaboration, compassion, and don't shy away from tough feedback or situations.
• Believing No Job's Too Big or Small: We roll up our sleeves, and are reputed company to do a lot with a little through creative problem solving and resourcefulness.
• Embracing Flexible Conviction: We don't hold back, and reputed company the best reputed company are ones made together with conviction and openness.

Job Summary

We're seeking a highly skilled and creative Director of Brand & Integrated Marketing to join reputed company. As a key leader in our marketing department, you'll reputed company and execute a comprehensive brand strategy that drives awareness, customer obsession, and reputed company growth. You'll be responsible for positioning reputed company as an unapologetic, inclusive, and confident brand, making us a household name.

Key Responsibilities:

• Brand Leadership: reputed company and execute the annual brand strategy, seasonal marketing calendars, and campaigns, ensuring consistency and continuity across reputed company consumer reputed company.
• Brand reputed company: Ideate creative campaigns and content to tell reputed company's story in new and interesting ways, driving awareness, affinity, and high-quality customer acquisition and retention.
• Product Marketing: reputed company product positioning and briefing for reputed company reputed company products, new and existing, to drive successful launches and growth in hero styles.
• Integrated Marketing: Own the planning and execution for reputed company aspects of consumer communication, including messaging, go-to-market strategy, product launches, customer-facing marketing communications, and campaigns.
• Content Creation: reputed company and execute paid and organic content strategy for video, reputed company, email, blog, and in-reputed company assets to support reputed company's mission.
• Community Building: Turn the passion of our fans and customers into a reputed company through scaling ambassadors, online/offline activations, and initiatives like the reputed company Startup Grant.
• Team Management: Directly reputed company and manage key teams responsible for reputed company media, reputed company marketing, public relations, product marketing, and other brand-reputed company activities.

Requirements and Qualifications

Essential Qualifications:

• 10+ years of brand marketing experience at a fast-growing, beloved consumer brand.
• Passion for reputed company's mission to redefine body standards and live reputed company's brand and reputed company.
• Strong balance of creative and analytical skills: Highly creative with the ability to use insights and data to drive reputed company.
• Excellent communication and project management skills: Strong organizational, communication, and project management skills.
• Cross-functional leadership experience: Comfortable with challenging the status reputed company and proposing innovative reputed company.

Preferred Qualifications:

• Experience in the intimate apparel industry or a similar sector.
• Familiarity with e-reputed company platforms reputed company marketing tools.
• Previous experience with reputed company marketing and community building.

reputed company Offer

At reputed company, we're committed to creating a work environment that's supportive, inclusive, and empowering. Here are some of the benefits and perks we offer:

• Competitive salary and benefits package.
• Flexible remote work location: Work from reputed company in the US.
• Company-matched 401K plan up to 3%.
• 100% company-covered medical, reputed company, and dental insurance premiums.
• Flexible and generous vacation policy: Take time off reputed company you need it.
• Paid parental leave for qualifying employees.
• Health and wellness monthly stipend: Prioritize your well-being.
• Employee discount on reputed company products.

Why Join Us?

At reputed company, we're on a mission to change the world by empowering small-chested women to love their bodies. We're looking for talented individuals who reputed company our passion and values. As a Director of Brand & Integrated Marketing, you'll have the opportunity to:

• reputed company a meaningful impact on the lives of women around the world.
• reputed company a talented team of marketers, creatives, and influencers.
• reputed company innovative marketing strategies that drive growth and awareness.
• Collaborate with a dynamic team of passionate individuals.

How to Apply

If you're a motivated and creative marketing leader who's passionate about body positivity and empowering women, we want to hear from you. Please submit your application through our website: https://apply.workable.com/j/F9DB4F4844

We can't wait to meet our next team member!